Local TV news is under attack by news viewers fleeing to the Internet and other pursuits. Now a number of new parties want to pick up the remains that are left.
One of the biggest names in
video, YouTube, has s
tarted up a local TV news module on its Web site, News Near You, where
TV stations can place their videos, which can be targeted to Internet users depending on their geographic location. YouTube will split whatever revenues it gets with stations.
So far this
has attracted 200 TV stations still looking for the promise of a big Internet future, which up until now has had a fuzzy picture.
But YouTube isn't alone. Companies such as NBC Universal
have been
buying up a number of local-market Internet sites where it doesn't have an NBC affiliate such as
NBCIndianapolis.com and NBCBoston.com. While not directly looking to use local news resources, NBC has designs, according to some executives, on grabbing a bigger piece of local video content and
market share.
Much of the value of local TV stations come from hard-working, but not necessarily glamorous, local on-air journalists with deep knowledge of their markets.
While TV stations have been cutting back -- if not eliminating high-priced newscasts and talent -- other companies see money to be made.
You can talk about citizen journalism all
you want, but at the end of the day there will be a need for pros -- those with some experience to make sense of it all and provide a complete picture for Internet users/TV viewers.
YouTube's appeal is obvious. As the biggest video site, it gives TV stations what they can't get locally: scale. By using a site with 100 million unique visitors a month, TV stations theoretically
have greater access to more ad revenues than just relying on their locally targeted Internet-branded sites.
But the next stop might not be to any station's liking. What if, years from
now, YouTube offered a live, five-minute streaming local market newscast for each of the 200 or so U.S. markets?
Would TV stations regret the decision they made today? Should
this get traction, there might be no looking back.
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