- U.S. Viewers Trust -- And Don't Trust -- TV News
TV Watch, Wayne Friedman - Tuesday, September 29, 2009
Fox News has recently come out as the most trusted -- a ...
- Network Phenom: Little Broadcast Erosion
MediaDailyNews, Wayne Friedman - Friday, September 25, 2009
The first four big days of the broadcast season might tell y ...
- ABC Wins In A 'Flash'
MediaDailyNews, Wayne Friedman - Friday, September 25, 2009
ABC continues its winning ways in the first week of the n ...
- A Season's Worth Of Branding In One Easy TV Character Package
TV Watch, Wayne Friedman - Monday, September 28, 2009
Product placement deals in scripted TV shows are fairly commonplace. But ea ...
- TiVo: Ads Skipped In Acclaimed Shows
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2009
TV commercials of critical and award-winning TV shows are typically fast-forwarded mo ...
- ABC Sitcoms Post Strong Openings
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2009
ABC's adventurous plan to launch multiple new shows on Wednesday night start ...
- Where Will New TV Programming Ideas Come From?
TV Watch, Wayne Friedman - Friday, September 25, 2009
The future of TV seems to be -- of all places ...
- Virgin, CW's 'Fly Girls' Take Off
Marketing Daily, Wayne Friedman - Thursday, September 24, 2009
Although the Virgin America brand is dominant and visible in the serie ...
- Magna: DVR, On Demand Use Limited, VOD On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
While DVR will continue to see growth, total DVR consumption remains sma ...
- Sony's '2012' Spot Blankets TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
In perhaps one of the biggest TV commercial roadblocks in recent memor ...
- Virgin, CW's 'Fly Girls' Take Off
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
Moving further into the branded entertainment/reality TV show genre, The CW a ...
- CBS Dominates Tuesdays With 'NCIS'
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
CBS stormed into the second day of the new TV season wi ...
- What Would NBC Look Like If It Were On Its Own?
TV Watch, Wayne Friedman - Thursday, September 24, 2009
NBC might be an independent media company soon if some plans wo ...
- Comcast: Viewers Still Plugged Into TV
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Touting the benefits of all television -- and of Comcast's own ...
- 'See It': Fancast Pushes Fall Season In Cross-Platform Campaign
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Showing that NBC's Hulu isn't the only game in town, Comcast's Intern ...
- Fox Is A 'House' On Fire
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Starting the new season, Fox's "House" picked up right where it le ...
- A Tax For Bad TV? If It Works For Sugar...
TV Watch, Wayne Friedman - Wednesday, September 23, 2009
According to a recent report, people are throwing around the concept ...
- Forecast: Internet Ad Spend To Hit 15%, Mobile 19% In '10
MediaDailyNews, Wayne Friedman - Monday, September 21, 2009
Although some digital platforms continue to lose ground, overall Internet advertising wi ...
- Emmys Show Wins Uptick In Ratings
MediaDailyNews, Wayne Friedman - Monday, September 21, 2009
Up against one of the strongest prime-time NFL football games in year ...
- Entertainment At TV's Expense: Has The Emmys Found Its Formula?
TV Watch, Wayne Friedman - Tuesday, September 22, 2009
Another self-deprecating Emmy Awards show -- this one with an uptick ...
- Media Buys: DDS, Cabletelevision Report Big e-Business Increases
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
There is continued growth for electronic transactions in the TV industry wi ...
- Smith Named New Prez/CEO For NAB
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
The new NAB head is currently a partner at Covington & Burli ...
- DirecTV Adds Universal Sports Channel
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
With little fanfare, DirecTV has added a niche sports channel to i ...
- Who's To Blame For Slower Local Cable Ad Growth? Apparently Everyone
TV Watch, Wayne Friedman - Monday, September 21, 2009
Addressable advertising won't be the big saviour for cable system operators anyti ...
- NBC, Sprint: 'Heroes' Pitched Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
NBC Universal and Sprint are renewing their marketing deal with new digit ...
- 'Leno' Up Day 3, CW Doesn't Feel 'Beautiful'
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
Day three of NBC's "The Jay Leno Show" continued with strong ratin ...
- Saturday Night: CBS And ABC Make Sports Noises
TV Watch, Wayne Friedman - Friday, September 18, 2009
Applaud those efforts the networks make to develop new programming ideas f ...
- Ad Mine: Cablevision Launches Optimum Select
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
Watching TV content and interacting with marketing messages continues to be t ...
- Viacom: Upfront Declines, MTV Rejiggers Focus
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
CEO Philippe Dauman says Viacom sees a slowly improving TV market. T ...
- Ups/Downs: 'Leno' Drops, 'Loser' Scores
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
The second night of NBC's "Jay Leno" experiment had the show percolatin ...