- Toyota, BP: Two Different Takes On Advertising While Under Media Scrutiny
TV Watch, Wayne Friedman - Friday, June 4, 2010
Good news or bad news? When do you stop and start yo ...
- ABC May Start Online TV Subs
MediaDailyNews, Wayne Friedman - Wednesday, June 2, 2010
Testing the waters for the next wave of Internet video services, A ...
- Berwick Upped To Bravo President
MediaDailyNews, Wayne Friedman - Wednesday, June 2, 2010
Rewarded for big growth at Bravo, Frances Berwick has been promoted ...
- NBC Rings AT&T, Gets 'Dial *' Tone
MediaDailyNews, Wayne Friedman - Wednesday, June 2, 2010
Continuing to experiment in the Web-TV series space, NBC Universal has launch ...
- Versus is cable's best rated network – for one June Wednesday anyway
Raw, Wayne Friedman - Thursday, June 3, 2010
TV executives can sometimes forget what one TV series - – actual ...
- This Strong Upfront Like Older Markets, With One Big Difference: Price
TV Watch, Wayne Friedman - Thursday, June 3, 2010
We have all heard the projections -- that this upfront feels li ...
- Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
The TV upfront advertising market is moving fast and furious, with F ...
- TNT, Curves' 'Woman Challenge' Push Health, Character Bonding
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Looking to boost its female-driven drama in the important summer cable viewi ...
- 'Lost' Finale Found Fantastic Brand Recall Numbers
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Here's another reason to advertise in a series-ending TV show -- big-ti ...
- Breaking Another Broadcast Rule: Cross-Promoting Another Network's Shows?
TV Watch, Wayne Friedman - Wednesday, June 2, 2010
If, as they say, TV networks' most valuable marketing tool is the ...
- RED Campaign Highlights Buying Metrics
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Internet advertising network VideoEgg's pro-bono promotion of the HBO documentary "The Lazar ...
- 'Idol,' 'House' Keep Fox Tops
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Despite some lower ratings for its heavyweight show "American Idol," Fox gain ...
- That Pesky DVR Is Now Killing Off Bigger Pieces Of The TV Industry
TV Watch, Wayne Friedman - Tuesday, June 1, 2010
The DVR has been blamed for a lot, from the demise ...
- Invidi Adds Experian As Investor, Partner
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Addressable advertising company Invidi Technologies got another big boost by adding glob ...
- 'Glee'-ful: Ratings Grow, Downloads Sing
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Fox's "Glee" is perhaps the only network TV shows to have ratin ...
- Season Ends For Many TV Viewers BEFORE Season Finales
TV Watch, Wayne Friedman - Friday, May 28, 2010
It seems to be an anticlimactic TV season. Many networks shows ha ...
- Kantar: Total Ad Revs Up 5%, Spot Rebounds
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
U.S advertising tallied strong double-digit gains for television platforms for the fir ...
- More Viewers Watch Syndie Shows Live
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
In a growing DVR world, syndication is again making the case f ...
- Selling A TV Network, Inside Stock Market Info, Or Alec Baldwin Jokes
TV Watch, Wayne Friedman - Thursday, May 27, 2010
Nobody is selling a broadcasting network today -- not Walt Disney, n ...
- Metacafe Launches Movie Site, Courts Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
The mostly independent film and video site Metacafe has launched a n ...
- Finales Of Hit Shows Off Season Marks
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
More network prime-time shows are not only seeing ratings results down fr ...
- Another “Junior”- named pre-school cable network
Raw, Wayne Friedman - Wednesday, May 26, 2010
Not everything can be a cable niche network: Scratch one of ju ...
- Weather Or Not: A Snowy Super Bowl -- Or Rainy Miami Beach NBA Playoffs?
TV Watch, Wayne Friedman - Wednesday, May 26, 2010
It's not enough to choose a cold-weather Super Bowl. Better to choo ...
- Tennis Channel Signs With Google TV Ads
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
Google TV Ads, its TV advertising selling system, has added Tennis Chann ...
- 'Lost' Finale Delivers Plot Resolution, Solid Ratings
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
"Lost" found its ratings legs for its series finale -- but t ...
- No Shit for Shat
Raw, Wayne Friedman - Tuesday, May 25, 2010
CBS walked lightly into the new upfront programming season with an unusu ...
- TV Networks Hope To Grow Big While Looking Small
TV Watch, Wayne Friedman - Tuesday, May 25, 2010
A TV niche only takes you so far. Peter Roth, president ...
- Season's Rx: 'Grey's' Still Healthy, 'CSI' Dips
MediaDailyNews, Wayne Friedman - Friday, May 21, 2010
Broadcast program finales elbowed into each other on the last Thursday ...
- Tired Of Reality Shows? Broadcast Networks Are, Too -- For Now
TV Watch, Wayne Friedman - Monday, May 24, 2010
Just two reality shows out of 36 new broadcast network shows a ...
- CW Shifts Hit Shows, Debuts 'Hellcats'
MediaDailyNews, Wayne Friedman - Thursday, May 20, 2010
Like its sister network CBS, CW will hit the new season wi ...