It's not enough to choose a cold-weather Super Bowl. Better to choose a place where there's a 90% predictive weathercast it will snow that weekend in February.
Much has been made of TV sports analysis that fans -- both at the game itself and TV viewers -- would love to watch football in dramatic inclement weather like snow, rain, lightning, whatever.
Sure, those high-scoring quarterback and offense teams will suffer. But wouldn't it be great to watch a bunch of flutter balls thrown, with receivers, defensive and running backs slipping on the ground like dolphins?
The key is finding the best weatherperson who can deliver the worst forecast.
The NFL has been most consistent for TV advertisers, with predictable and strong male 18-34 and 18-49 viewership. Right now, the market for upcoming NFL season is very hot, with double-digit cost-per-thousand-viewer price increases.
One network sales executive told TV Watch: "I've been selling the NFL for many years. I've never seen anything like it."
As this column has said before, TV needs to be a bit more unpredictable. The biggest TV event of the year needs more drama than just the sudden appearance of one of Janet Jackson's breasts every now and then.
The first cold-weather Super Bowl will take place February 2014 in the New York area, the biggest TV market. Fox Sports chairman/CEO David Hill was jazzed about the possibilities: "If we're really lucky, it will begin snowing right after halftime."
But that'll be three years from now -- in the middle of an increasing trend of global warming. February 2014 might just mean a Super Bowl with 70-degree temps in East Rutherford, N.J. What then?
Whatever it is, TV sports should continue to find the worst weather conditions possible. The NHL already stages its January Winter Classic outdoor in the likes of Buffalo, Chicago and Boston -- all to get the benefit of cloudy, snow-filled skies.
What next? An NBA All Star game in Miami Beach in a rainstorm? We can't wait.