- C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratin ...
- Some Cable Nets Thrive, Most Ratings Falter
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
Summer's strong cable viewing period is getting to be a mixed pictu ...
- TWC Screens Strong Earnings, Digital Critical To Future
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Following other cable operators, Time Warner Cable continues to see growth ...
- NBC's Got The Blues: Kicks Off 'Smurfing' Campaign
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Little blue characters will be taking over some NBCUniversal networks this summe ...
- Current TV Gets New CEO, Co-Founder Hyatt
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Just months after making one of the network's biggest programming deals, Ma ...
- Fox 'Enhances' Consumer Value -- Other Nets Sure To Follow
TV Watch, Wayne Friedman - Friday, July 29, 2011
It's a tricky scenario for traditional TV networks. How can they ke ...
- Fox Slows Online Viewing, Dish Subscribers See All Shows
MediaDailyNews, Wayne Friedman - Wednesday, July 27, 2011
Fox will slow down the consumption of its TV shows online wi ...
- Leverage Creativity: Hoffman To Starcom Chief Experience Officer
MediaDailyNews, Wayne Friedman - Wednesday, July 27, 2011
Starcom USA has created a new position -- a chief experience office ...
- 3D Has Yet To Click For Home Viewers
MediaDailyNews, Wayne Friedman - Wednesday, July 27, 2011
Home 3D Entertainment isn't a priority for consumers currently, but awareness a ...
- If Not Paying For Interviews Means Less Story-Telling Drama, Will Advertisers Still Pay?
TV Watch, Wayne Friedman - Thursday, July 28, 2011
Seems that big-time news organizations are looking to clean up their act ...
- Internet-Connected TV To Grow 36% By 2016
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
New bells and whistles on Internet-connected televisions aren't going to waste: Ov ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- TV Upfront Revenues: A Still-Changing Face For Marketers
TV Watch, Wayne Friedman - Wednesday, July 27, 2011
The changing face of the TV upfront market? You probably don't ne ...
- Stations Like Social Media, Dislike Digital Threat
TVBlog, Wayne Friedman - Wednesday, July 27, 2011
For a while now, some media pundits have questioned the future ...
- Songfest: Mobile Entertainment To Hit $54B By 2014
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Mobile entertainment will see near 20% average compounded growth --- with t ...
- Gannett Taps Goetz As VP, Marketing
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becom ...
- Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Looking for greater access to valuable set-top box data for its loc ...
- Netflix Screens Good Results
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Netflix's second-quarter results show improving numbers when it comes to revenue, incom ...
- Is The NFL The Only Option For Heavily Male-Targeted Marketers?
TV Watch, Wayne Friedman - Tuesday, July 26, 2011
The NFL is coming back -- and TV marketers are breathing easie ...
- Apple Source: May Bid For Hulu
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Apple Inc. could be making an unusual bid for the networks'-owned vid ...
- O&M Adds Video Practice For Digital Clients
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Pushing its digital marketing clients content further, ad agency Ogilvy & Math ...
- Has Your Latest Entertainment Technology Let You Down?
TV Watch, Wayne Friedman - Monday, July 25, 2011
You might love your iPad (though flash video might make it better ...
- NBCU Launches Private Ad Exchange
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...
- Comcast Awards Maxus, SMG $1.4B Media Biz
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buyi ...
- HD Spots Grab 20% Of TV Ad Inventory
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
HD commercials now comprise almost 20% of all TV commercials -- abo ...
- What Would Consumer-Generated Marketing Do For Media Brands?
TV Watch, Wayne Friedman - Friday, July 22, 2011
We have all seen countless consumer-invented TV commercials and other consumer-inspired messagi ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- Mass Medium: TV Is Solo Act, Internet, Print Shared
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
When it comes to multitasking, TV is more of a "solo" platfo ...
- Comcast's $1.4 billion in media to SMG and Maxus
Raw, Wayne Friedman - Thursday, July 21, 2011
NBC Universal and Comcast Corp. have given their $1.4 billion in med ...
- NBC goes into private ad net business
Raw, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...