Comcast's $1.4 billion in media to SMG and Maxus
- by Wayne Friedman , July 21, 2011
GroupM's Maxus will gain NBCUniversal’s domestic properties -- television and film. GroupM's MediaCom will continue to represent the company's media interests outside the U.S.
SMG will add NBCUniversal theme parks to its portfolio to its Comcast's MSO-- work that was done by Starcom MediaVest Group's MediaVest unit.
In a statement, NBC says "the decision to consolidate our media agencies was made in order to streamline the way our companies conduct business.
Omnicom's OMD was the incumbent for the Universal Studio business; Horizon Media's NBC Universal TV buying business.
