- TV In Weird Places Means Your Local Media Planner Needs More Support
TV Watch, Wayne Friedman - Tuesday, March 29, 2011
In the men's locker room in my gym, a TV set hi ...
- FBN Joins Nielsen, Still Trails CNBC Rival
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
Fox Business Network is still a work in progress -- now 3 ...
- Popular Baseball Players Score With Brand Marketers
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
A big baseball market and big names can secure players big dea ...
- Chuck The TV Branded Entertainment
TV Watch, Wayne Friedman - Monday, March 28, 2011
Stop the storyline and sell me some product. But take your chanc ...
- Local TV Ads Surge Back In '10
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Confirming many reports of a strong comeback, local broadcast stations had ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- No TV Network On The 'Worst Company In America' Ballot? Phooey!
TV Watch, Wayne Friedman - Friday, March 25, 2011
Consumers love to grouse about bad experiences when it comes to produc ...
- Broadcast Losing Ground, Cable Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
Broadcast ratings erosion continues to tug at the big networks -- do ...
- 'NCIS' Powers CBS Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
In a switch of their rerun modes, it was CBS' turn ...
- Personality-Driven 'Networks': It's All In the Definition
TV Watch, Wayne Friedman - Thursday, March 24, 2011
Does one name and one brand always equal one "network"? Sounds li ...
- 'Dancing' Glides Into Strong Position
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2011
The new season of ABC's "Dancing with the Stars" lifted the netwo ...
- Showtime Keeps Current Series Episodes Off Netflix
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2011
Do traditional pay TV channels now view Netflix as a threat? See ...
- Paying For Anything On The Internet? No One Is Really Buying -- Or Selling It -- Too Well Yet
TV Watch, Wayne Friedman - Wednesday, March 23, 2011
If the way Europeans treat paid digital content is any harbinger ...
- Local Digital Ad Revs To $42B By 2015
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
Digital advertising will push local media advertising to double in five year ...
- NBC TV Relies On 'Talent' And 'Voice'
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
NBC hasn't had much luck in the regular season for the la ...
- Is 'Glee' Good For Marketing The Music Industry -- Or Is The Music Industry Good For 'Glee'?
TV Watch, Wayne Friedman - Tuesday, March 22, 2011
What's the marketing problem with "Glee" for some musicians? Not everyone ...
- NCAA Tourney Nets Highest Ratings In Decades
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-rou ...
- In Syndication, 'Men' Stands Out
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
Syndication in the 2010-2011 season has seen much of the same erosi ...
- Are We Losing Some Historic TV Images?
TV Watch, Wayne Friedman - Monday, March 21, 2011
A major earthquake leading to a tsunami that swallows not just home ...
- Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
There are more executive changes at NBC Universal's big cable network: U ...
- Disney Kids Networks Profits By Sponsorship Model
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
As a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Netflix Needs To Keep Pace As It Expands Into Upscale Content
TV Watch, Wayne Friedman - Friday, March 18, 2011
How do you market an original TV show when you don't ha ...
- 'Card' Trick: Netflix Buys New TV Drama
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Shocking many in the TV industry, Netflix is now moving its streami ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- Exactly HOW Accurate Must Historical Content Be These Days?
TV Watch, Wayne Friedman - Thursday, March 17, 2011
Here's what one media executive said about the decision of A&E's Histo ...
- Michael Powell To Head NCTA
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2011
Former FCC chairman Michael Powell has been named the new leader ...
- TV Subs Rebound, But Cable Continues To Erode
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2011
Cable operators, satellite and telco video services seem to have reversed t ...
- Forecast: IPTV Subs Will Hit 131M By 2015
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2011
Although they have a small share of the multichannel TV service univers ...
- Is Network Prime Time's 18-49 Bottom Line Still A MOVING Line?
TV Watch, Wayne Friedman - Wednesday, March 16, 2011
For some on-the-ropes broadcast network programs, it's kind of like getting select ...
- Cable Operators Score High Profitability, Outpace Competitors
MediaDailyNews, Wayne Friedman - Monday, March 14, 2011
Over the last four years, even with the problems of the recessio ...