- Digital video: Still an TV-video afterthought
Show Daily, Wayne Friedman - Thursday, October 24, 2013
Digital video still isn’t integrated well with traditional television media buys. Speaki ...
- Journalists And Audiences Are Hungry For 'Big Data' Stories
TV Watch, Wayne Friedman - Thursday, October 24, 2013
With more public information available on everyone and everything, some believe journali ...
- Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- ...
- Viacom Names Tedone EVP, Direct-Response Sales
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Viacom has a new head of direct-response advertising business. Mike Tedone wi ...
- World Series Scores Consistent Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
While the average TV viewership of the World Series has drifted low ...
- 4K Service Won't Come To The U.S. Unless Someone Pays
TV Watch, Wayne Friedman - Wednesday, October 23, 2013
Listen up, TV set manufacturers: Make all the 4K equipment you wan ...
- Simulmedia Adds Nielsen Data To Sell Cable TV Ad Inventory
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
Simulmedia continues to add more consumer purchase-related TV viewing data to broad ...
- Gannett TV Revs Sink 15%, Digital Up
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
Gannett Co.'s television revenue took a tumble in the third quarter d ...
- NBCU Ramps Up Marketing Effort To Promote Winter Olympics
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
NBCUniversal will be kicking off its major marketing effort starting next we ...
- Are Entertainment Prices Peaking -- Or Consumers Overspending?
TV Watch, Wayne Friedman - Tuesday, October 22, 2013
Consumer entertainment pricing continues to be in flux, much to the chagr ...
- Big Media Companies To See Key Revs Rise Alongside Ad Gains
MediaDailyNews, Wayne Friedman - Friday, October 18, 2013
Major TV-centric media companies will see continued lower share exposure to nation ...
- NBCU Leads 'TV Everywhere' Efforts
MediaDailyNews, Wayne Friedman - Friday, October 18, 2013
Among all TV content companies, NBCUniversal leads when it comes to second-scre ...
- Network Changes: 'Ironside' Is Out, 'Brooklyn' Stays
MediaDailyNews, Wayne Friedman - Friday, October 18, 2013
Just a couple of weeks of new season, and networks continue ...
- Tell Me Everything Behind Your Ad & Maybe I'll Buy -- Even From A Politician
TV Watch, Wayne Friedman - Monday, October 21, 2013
Wouldn't you like to know who's behind those still-running, anti-Obamacare ads ...
- Aviv Exits Twentieth Century Fox
MediaDailyNews, Wayne Friedman - Thursday, October 17, 2013
Oren Aviv, chief marketing officer at Twentieth Century Fox, has departed, accordi ...
- ABC Grabs Wednesday With 'Toy Story' Special, 'Modern Family'
MediaDailyNews, Wayne Friedman - Thursday, October 17, 2013
Grabbing another Walt Disney entertainment asset, ABC benefited on Wednesday night fr ...
- Invest in Your Favorite Show -- Maybe With Real Money?
TV Watch, Wayne Friedman - Friday, October 18, 2013
Like a TV show? I mean really like it, so much you ...
- Forecast: TV Revs On Online To Hit $35B
MediaDailyNews, Wayne Friedman - Wednesday, October 16, 2013
Television revenues coming from online platforms -- including over-the-top TV (OTT) servic ...
- NBCU Ups Suniewick To SVP, Strategic Integration
MediaDailyNews, Wayne Friedman - Wednesday, October 16, 2013
Comcast Corp. and NBC Universal have promoted Maggie McLean Suniewick to t ...
- NFL Considering Another Thursday Night Game Series, Report Says
MediaDailyNews, Wayne Friedman - Wednesday, October 16, 2013
The NFL is looking to start up another Thursday night series ...
- Credit Ratings For The U.S., TV Ratings For The Networks: Make-Goods & Go-Aheads
TV Watch, Wayne Friedman - Thursday, October 17, 2013
Credit rating agency Standard & Poor's says more than $24 billion dropp ...
- Global Ad Spend Up, Latin America Performs Best
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
Global ad spending gained 3.5% in the second quarter of this yea ...
- NBCU Revamps Ad Division, 6 Named EVP
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
NBCUniversal TV advertising business is restructuring around four areas -- all ...
- NBC Holds Viewer Lead, ABC Improves Most
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
Three weeks into the new season, NBC is retaining its top sp ...
- Popcorn And Other Snacks That Crunch Our Media Distraction
TV Watch, Wayne Friedman - Wednesday, October 16, 2013
Popcorn makes theatergoers ignore in-theater ads, according to a new study. ( ...
- Netflix May Cut Deals With Cablers
MediaDailyNews, Wayne Friedman - Monday, October 14, 2013
Netflix is reportedly in talks with big cable operators, such as Comca ...
- 'Dead' Gains 16M Viewers, Beats 'SNF'
MediaDailyNews, Wayne Friedman - Monday, October 14, 2013
AMC's "Walking Dead" is on a sprint -- besting NBC's powerful "Sund ...
- Can Today's TV/Digital Divide Take A Lesson From Past Media Evolutions?
TV Watch, Wayne Friedman - Tuesday, October 15, 2013
Decades ago, media agencies separated television into neat compartments. For example, so ...
- TV Tweets Rise 38%, Cross-Promotion Expands Twitter TV Audience
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
As Twitter activity about TV continues to climb, saturation can occur. Whi ...
- NFL's 'Thursday Night Football' Tackles Bigger Broadcast Rivals
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
NFL Network's "Thursday Night Football" continues to eat into TV viewership amo ...