- U.S. Media Spend: Cable TV, Digital, Mags Record Upswing
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
U.S. media spending slipped a bit in August, but is up f ...
- Public Trust In Media Registers Slight Uptick
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
Trust in the media is up versus a year ago. But that ...
- Sitting closer to media
Show Daily, Wayne Friedman - Monday, September 23, 2013
For years media agencies pushed themselves away from creatives at advertising agencie ...
- Looking for failure.. and growth at MDC
Show Daily, Wayne Friedman - Monday, September 23, 2013
Growing advertising businesses take risk for advertising holding company MDC Partners ...
- Real-time marketing: Not a cure all
Show Daily, Wayne Friedman - Monday, September 23, 2013
Real time advertising isn’t a cure all for what ails a company&rsquo ...
- Traditional TV's Big Money Makers Not Done - And I Have A Video Game To Sell You
TV Watch, Wayne Friedman - Monday, September 23, 2013
For all the money you think big TV broadcast networks make ...
- TV Exposure Drives More New Customers To Brands Vs. Digital
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Not all media is created equal when delivering new and old consume ...
- TV Viewers Use Twitter During Ads
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Good news for TV programmers: TV viewers use Twitter during their ...
- Dish Scores Another Hopper Win
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Dish Network's commercial skipping of its Hopper set-top-box device got another leg ...
- Does Viewership Equal Specific Retrans Revs For All Networks?
TV Watch, Wayne Friedman - Friday, September 20, 2013
While broadcast gets 35% of all TV audiences, it only gets ...
- Ensequence To Roll Out National Platform For Interactive TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching nation ...
- NBCU, Lexus 'Move' Real-Time Ad Campaign, Consumers Help Drive Creative
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
NBCUniversal has struck a deal with automotive brand Lexus for an unusu ...
- Binge TV Viewing Growing With On-Demand TV Services
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
On-demand TV services are seeing higher "binging" activity -- which Nielsen describ ...
- Don't Give Away The Family TV Jewels Too Fast
TV Watch, Wayne Friedman - Thursday, September 19, 2013
For Netflix viewers, watching a season worth of episodes of a ...
- Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to sco ...
- Viggle Posts Uptick In Revenue, Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
The TV loyalty app company Viggle posted improving revenue for its curre ...
- Fox Scares Viewers Into High Ratings With 'Sleepy Hollow'
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
With the TV season's start still a week away, Fox got so ...
- Too Much Media/Entertainment Data? Maybe It's Too Little
TV Watch, Wayne Friedman - Wednesday, September 18, 2013
Unlike theatrical box office data, there isn't any uniform system where weeke ...
- 'Dancing With The Stars' Uses Facebook Data To Create Real-Time Buzz
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
ABC's "Dancing with the Stars" will be the first TV show ...
- Correction: Jets v. Patriots
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
In the Sept. 16 Media Daily News story "NFL Network Tackles Competiti ...
- Pivot Strikes Sponsorship Deal With Monster Worldwide, Targets Millennials
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
Pivot, the new TV network for young viewers, has struck a sponsorsh ...
- NBC Levels Rivals With 'Sunday Night Football'
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
NBC continued where it left off last week on Sunday night ...
- A Relative Unknown TV Sports Champion -- In The Heat Of Battle -- Captivates Viewers
TV Watch, Wayne Friedman - Tuesday, September 17, 2013
If you didn't know anything about the intricacies of road cycling th ...
- NFL Network Tackles Competition On Thursday Nights
MediaDailyNews, Wayne Friedman - Friday, September 13, 2013
This season, especially in the fall, Thursday nights will have even strong ...
- NBCU Taps Ex-Univision Prez As EVP
MediaDailyNews, Wayne Friedman - Friday, September 13, 2013
Amid a senior executive shakeup at the leading Spanish-language TV network, Univision ...
- Movie Studios Reel In Better Box-Office Revs, NBCU Leads Charge
MediaDailyNews, Wayne Friedman - Friday, September 13, 2013
Boosted by a strong summer, major movie studios continued to see high ...
- TV's Failures: Perfect Testing Ground For Money-Making Success
TV Watch, Wayne Friedman - Saturday, September 14, 2013
Walt Disney went bankrupt -- and came close a few other tim ...
- CBS, Yogurtland Create Creamy Promo
Marketing Daily, Wayne Friedman - Friday, September 13, 2013
CBS has struck a fall in-store retail marketing deal with Yogurtland f ...
- Streaming TV Ups Viewer Engagement
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Watching a video on a big living-room TV screen can be go ...
- CMOs See Traditional Media Ad Spend Falling
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Spending on traditional advertising -- meaning media advertising that does not u ...