The TV loyalty
app company Viggle posted improving revenue for its current fiscal year -- and a growing base of advertisers.
For its year ending June 30, Viggle posted $13.9 million in revenue. For the
first five months of its operation -- Viggle launched in January 2012 -- the company took in $1.8 million.
In its last quarterly reporting period ending in June of this year, Viggle's
fiscal fourth-quarter revenue was $4.6 million -- up from $1.2 million in the fourth quarter 2012.
In the latest completed quarter, 21 brand advertisers and 12 TV networks had deals with
Viggle to run second-screen integrated campaigns. In its fiscal year just completed, 62 different advertisers bought messaging from Viggle.
For TV networks, Viggle says its app drives
consumer to discover new shows and offers reminders to tune in and further show engagement.
Viggle is a free loyalty program for TV rewarding its members for watching TV shows. Viggle
members get rewarded for their TV time from places including Best Buy, Papa John’s, Fandango, Hulu Plus and Groupon.
At the end of FY 2013, Viggle’s registered users totaled 3
million -- an increase of 245% from the 886,923 Viggle registered users for its first five months of operation.