• Titanic Changes
    Despite all the fancy remote control buttons, figuring out what’s on ...
  • Contact: PressRED
    In the United Kingdom, the phrase "press red" is common in everyd ...
  • 'New' Media Classifieds
    Recruitment web sites monster and CareerBuilder have become go-to destinations for j ...
  • Wheel-Time Ads
    Cereal makers, deodorant peddlers, and paper towel sellers have faced the dilem ...
  • User-Generated Content Gets Tamed
    Why should kids with cell phone cameras be the only ones w ...
  • Calling All Sexy Geeks
    Discovery's viewers are smart and they like to know about things, t ...
  • Doing It for Themselves
    It seems that a network can live on video-on-demand alone. ...
  • Contact: Consumers Avoid the Remote
    Good news. The main impetus for digital video recorder (DVR) use ...
  • Shaving the Campaign
    Late last year, Philips Norelco conducted its first cross-media marketing mix stud ...
  • No Wasted Seconds
    You're standing in the neighborhood coffee shop waiting for your morning lat ...
  • Changing Channels
    Turns out we're not creatures of habit when we watch television sho ...
  • Ad-free VOD
    Consumers would rather watch ads in video-on-demand content than pay $1.99 ...
  • A Giant Thinks Small
    MTV's broadband channel Overdrive hasn't exactly been a hit: Consumers have be ...
  • It Takes All Kinds
    Media companies are going gaga over multiplatform programming, but no one h ...
  • A Mega Year for Media
    The biz is booming. Fueled by the $11.1 billion sale of medi ...
  • Pod Spots
    Games network GSN has long had interactivity as its calling card. N ...
  • Pirates Ahoy: If You Can't Beat 'Em...
    Once the bastion of pirates, BitTorrent has raised the white flag, joini ...
  • In VOD We Trust
    Do ads placed within video-on-demand programming actually work? Many marketers have invest ...
  • State of the Market
    Mobile advertising in the U.S. was valued at $421 million last ye ...
  • Veoh My!
    Now that the Internet has given your neighbor and her video came ...
  • The Download Down-Low
    The industry has struggled to unlock itunes metrics, but Internet marketing fi ...
  • Turn Off, Tune Out
    February sweeps might as well be called February Sleeps. A prime-time schedu ...
  • DVD Deviants
    Will Smith has taken on aliens, zombies, robots, and now, cable operator ...
  • Contact: Gaming The Ratings
    Views of TV content online is notoriously hard to compare to tradition ...
  • Who Says Life Is Fair?
    When Passport Video created a 16-part video documentary on Elvis Presley's lif ...
  • Hot Air
    If it sounds too good to be true, it usually is. ...
  • A Bigger Bang
    You might not always get the ROI you want, but if y ...
  • 10 Things You Need to Know About Metrics
    Your guide to making it through another year ...
  • Wide Open Spaces
    From coding to agency models to online video, where there's a wil ...
  • The Projection Booth
    Measurement is a blessing and a curse on the Internet. It's wonderf ...