- Tipping the Iceberg
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 1, 2009
Sometimes a number can be both frightening and liberating. Like this o ...
- Listening in 140 Characters or Less
OMMA Magazine, kyle , Daisy Whitney - Monday, February 2, 2009
Twitter might be littered with pointless updates on burrito eating and nappi ...
- Behind the Numbers: Where's the Love?
OMMA Magazine, kyle , Daisy Whitney - Wednesday, May 21, 2008
The numbers don't lie, and they say Web video producers should ...
- Behind the Numbers: A Few Choice Screens
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
As the world gets smaller, so does the screen. A majority ...
- Behind the Numbers: Going Big Bucks Hunting
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
Nobody should be surprised anymore that ad dollars are going online. B ...
- RAM: MTV Über Alles
OMMA Magazine, kyle , Daisy Whitney - Tuesday, November 29, 2005
When MTV Networks launched its college network MTVU two years ago, ...
- Behind the Numbers:The Digital Video Drift
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 1, 2009
Remember that great one-word piece of advice from The Graduate? Plastics. Wel ...
- Behind the Numbers: Gentlemen Prefer Hardware
OMMA Magazine, kyle , Daisy Whitney - Friday, January 2, 2009
It appears women really do like curling up with a good boo ...
- Behind the Numbers: Still Holding
OMMA Magazine, kyle , Daisy Whitney - Friday, October 1, 2010
Buoyed by faster networks, better devices and a big market boost fr ...
- Content Wants to Be Pirated
OMMA Magazine, kyle , Daisy Whitney - Tuesday, July 14, 2009
Television executives, welcome to the rathole otherwise known as the fight again ...
- This Ad Will Self-Destruct
OMMA Magazine, kyle , Daisy Whitney - Monday, October 1, 2007
Email marketer BigString will destroy your messages. BigString takes its lead fr ...
- Zooming in on Video Search
OMMA Magazine, kyle , Daisy Whitney - Friday, January 26, 2007
Ever try to navigate the Internet without search engines? Of course no ...
- Cable On Demand
OMMA Magazine, kyle , Daisy Whitney - Thursday, July 20, 2006
Imagine this: Cat lovers see commercials for cat food and dog owne ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...
- Following the Money that Follows
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
"As marketers increasingly look toward the Internet to reach their audience, th ...
- The Ratings Game
OMMA Magazine, kyle , Daisy Whitney - Friday, January 2, 2009
Who's watching what? That's been the question for advertisers since the da ...
- Goosing the Podcast Model
OMMA Magazine, kyle , Daisy Whitney - Friday, May 26, 2006
The video iPod is the hottest new distribution venue for shows li ...
- Engaging Solutions
OMMA Magazine, kyle , Daisy Whitney - Monday, March 1, 2010
Once again, a solution to an ad problem lies in the creativ ...
- Behind The Numbers: Whose Brand Is It, Anyway?
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 5, 2010
Your brand is not your own anymore. It belongs to consumers, ...
- Behind the Numbers: I Want My Web TV
OMMA Magazine, kyle , Daisy Whitney - Friday, May 1, 2009
TiVo might be a verb, but it's not an action for mo ...
- C'est N'est Pas un Phone
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
The cell phone will soon rule the world. Sure, we're practically tether ...
- X-Rated Ad
OMMA Magazine, kyle , Daisy Whitney - Thursday, January 31, 2008
We may have found Dom DeLuise's evil kid brother. And he h ...
- Video:Best Frenemies
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 1, 2009
There's a saying that the entertainment industry is called "show business" f ...
- Behind the Numbers: Jumping Through Hoops
OMMA Magazine, kyle , Daisy Whitney - Tuesday, September 30, 2008
One of the hardest-to-reach audiences on appointment TV is actually pretty da ...
- Time Is on Your Side
OMMA Magazine, kyle , Daisy Whitney - Wednesday, July 23, 2008
Digital is the fuel for the ad future. That's the conclusion ...
- Behind the Numbers: Making Last-Click Assumptions
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
You know the saying about assumptions -- they make an ... Th ...
- Behind the Numbers: Pod People Take Over
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
The iPod has become an almost indispensable element of modern culture. B ...
- Moving Units
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
In the nascent field of mobile-phone marketing, most of the early experimen ...
- Up With Veeple
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
Veeple has a pretty simple proposition: Spend $49 a month for i ...
- Down the Tube
OMMA Magazine, kyle , Daisy Whitney - Friday, February 22, 2008
If you believe GroupM, the sky is definitely falling - on televisi ...
