Veeple has a pretty simple proposition: Spend $49 a month for its service and you might generate an 18.1% click-through rate, too, just as its 100-plus customers did in its first month. The interactive video technology firm, which launched in October, offers Web publishers the ability to make anything in a video clickable. For instance, if the video of President-elect Barack Obama's acceptance speech were Veeple-powered, you could click on Obama striding from the podium and be taken to his Web site in a pop-up. Or, if you were watching Wayne's World, and you got hungry just watching Wayne opening up a pizza box, you could click on it and order your own.
Veeple also provides many of the industry-standard features that online video technology firms must have in
their toolboxes, such as a video player, content management, delivery and analytics.
That puts Veeple right in the crosshairs of entrenched Internet TV technology providers like Brightcove,
thePlatform, PermissionTV, and upload services like Blip.tv, Viddler and Vimeo.
Veeple is challenged by the fact that they're a little late to the party; those companies have been landing customers and building audiences for a few years now. But Veeple is betting on interactivity as its secret sauce. Users can create hot spots in videos that link anywhere on the Web, including Facebook, eBay and Amazon. Web publishers can add in-stream text, links, graphics, product images, thought bubbles and other elements to enhance their videos. "It makes any video on the Internet clickable and interactive," says Scott Broomfield, CEO of Veeple.
"We want to take the passive experience of viewing video and marry it to the Web, so you can improve your storytelling and make it interactive."
Early customers include AmazingTechProducts.com, which lets users click through to a product's Web site; Yale University, which uses Veeple-powered captions for foreign-language education; and the blog Global Social Media Network, which lets users click through to a Twitter feed. Broomfield says he's not aiming for the customer base of a company like Brightcove, which targets big media companies. Rather, Broomfield is reaching out to video bloggers, schools, artists and businesses. "You don't come to Veeple to post your video there. You come to register for your service and you post your video on your own site," Broomfield says.
In addition to upload and interactivity, Veeple offers comprehensive analytics. In the first month after launch, the company signed up 116 customers from various sectors, such as technology, gaming, entertainment and social networking. During that time, those customers generated an 18.1% click-through rate across
Web publishers can also sell ads in their content, but Broomfield says Veeple doesn't want a share. "We make money through the monthly fee. Customers should own and keep every single ad dollar they can monetize from their sponsors."