Kyle Priest

Articles by Kyle All articles by Kyle

• Digital Luxury | Omni-Channel Experiences  in Engage:Affluent on 01/08/2014
  

  2014 is a year for exciting and delighting customers on their terms - every time, everywhere.

• Discerning Tastes Seek Digital Details  in Engage:Affluent on 11/14/2012
  

  Savvy affluent consumers have always had discerning taste. The trends we see in virtually all luxury segments indicate that consumers are being more focused and conscientious about their luxury purchases. No doubt unsettling times play a major role, and I believe a larger macro force is at play: limitless choices are causing consumers to think more diligently about where they focus their luxury dollars and the personalized choices they make.

• Lifestyle Is In The Digital Air!  in Engage:Affluent on 09/12/2012
  

  Change of seasons creates powerful consumer engagement opportunities.

• Staying Luxurious In Non-Luxurious Times: The Digital Formula for Luxury  in Engage:Affluent on 03/14/2012
  

  In this new economy of abundant choice and access, is it enough for a luxury brand to remain true to its brand equity, or does it also need to reach a broader array of people across new media?

• All Roads Lead To CRM ... Or Should in MarketingTools: CRM on 11/22/2011
  

  Are your customers outpacing your ability to know what's going on?

• 5 Ways To Maintain Prestige (And Sales) In A Down Market Without Depreciating Brand Value  in Engage:Affluent on 11/09/2011
  

  Now that we're all experts at-or, at least, veterans of-navigating a real-life troubled economy, we can conclude with fairly decent certainty that 1) things will eventually get better, and 2) the ultra affluent will likely remain so. For those who work in the luxury space, these two factors shouldn't only confirm what they've learned along the way, they should also act as rules of the road going forward-guiding their approach to brand marketing and management in light of an unpredictable economy.

Comments by Kyle All comments by Kyle

• 5 Ways To Maintain Prestige (And Sales) In A Down Market Without Depreciating Brand Value by Kyle Priest (Engage:Affluent on 11/09/2011)
  

  Great point, Paula. Thanks for the though provoking question. Not sure I have the perfect answer, but here's my feeling on this: I believe that Louis Vuitton and others have successfully figured out three things that keep them relevant, current, and in demand: 1. Creative point of view - regardless of the season or item, LV and others take a long term creative point of view that is unique to their brand. These companies understand and execute flawlessly at ensuring their style and brand attributes are always present and distinguishable. From the LV icon, to the quality of goods, to the stitching, to the attitude/shape, it is always inherently LV. Ultimately, this is the most important thing to LV and other brands' success - having a POV that is unique and stellar creates a platform for growth in consumer goods that cannot be beat. No distribution strategy, or manufacturing strategy can supplant a strong Creative POV in this arena for building brand equity and demand. 2. Tradition - through a commitment to quality, the brand has achieved an iconic state that gives it permission to keep some items available in perpetuity. Just as Gucci does with its colored stripes, LV leverages its traditional mark across its line. 3. Exclusivity - through small(er) batch, and short(er) runs of goods, the uniqueness of any product still reflects the overall brand, yet adds to the current relevance of the brand

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