Username
Password
Remember me
Forgot your password?
Liz Aviles is the SVP of Strategy and Cultural Insights at Amp.
Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.
Pushing those nostalgic memory receptors can be a powerful source of energy for a brand to tap. That's provided it's done the right way.
Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit.
As a CPG marketer, you get that social activation plays a crucial role in the shopper marketing mix. With almost 60% of Americans already actively using social media, brands and retailers recognize the important role that social platforms like Facebook, Pinterest and Instagram play in shoppers' digitally enabled path to purchase. Brand and agency teams now consistently work together to maximize the benefits of integrating social in their shopper marketing strategy.
At this point on the calendar, marketers tend to reflect on the best marketing of the year and consider how to apply others' successful strategies to their own brands and categories. Think of it as sideways inspiration.
Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask themselves if they are delivering the marketing equivalent of a "natural user interface."
Ditch the "dumb dad" stereotype and reach out to the 21st-century man.
Clever stuff! Valentine's Day is Upshot's anniversary with this year our 25th anniversary. All Upshotters arrived to find a bottle of Ruffino prosecco and a box of chocolates on their desk yesterday. Swoon!Thanks for sharing so much great inspiration.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.