Jamie Wood

Articles by Jamie All articles by Jamie

• Engage And Matter: Pulling On Teen Heart Strings in Engage:Teens on 02/09/2012
  

  It probably comes as no surprise, but teens are so deeply entrenched in their emotions that the slightest pull to connect them to a greater cause, or a hidden feeling or belief that they can relate to, can easily cause them to act, engage, and purchase. As teens yearn to connect and be heard, advertisements that can alleviate the separateness that comes with growing into adulthood and unite teens to a greater good will have a powerful effect.

• The Outdoor Industry's Social Responsibility in Marketing: Green on 02/08/2012
  

  Outdoor industry companies rely on a green world to keep their products relevant. They employ a wide spectrum of green marketing ranging from subtle messages that connect the company with environmental organizations important to their consumers, to programs, reports and advertising that demonstrate the authenticity of their environmental conscience.

Comments by Jamie All comments by Jamie

• Who Is Joseph Kony -- And Why Does It Matter? by Gord Hotchkiss (Performance Marketing Insider on 03/08/2012)
  

  Thank you for this article. My teen sons just watched the video last night and shared it with me. They are very inspired to help however they can. I am going to take them out on April 20 to cover the night, with posters, etc. to give Kony the recognition and eventual downfall that he deserves.

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