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Bill Alberti

Member since June 2010

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  • Market Research Should Get Back To Its Roots by Bill Alberti (Marketing Daily on 06/28/2010)

    Jennifer, thanks for the comment. At Communispace we have an "ImpacTrack" we use with clients to track five simple steps from 1. the client's Business Objective; 2. the activities we run; 3. the insights we uncover; 4. the actions clients take as a result; and 5. the impact those actions have. This tracking is the first step. It provides the ingredients for the story you are looking to tell. The next steps (e.g., quantifying the impact, telling the story, demonstrating the total value, etc.) are going to be different depending on what you tracked.

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