Daniella Koren
Member since September 2002Contact Daniella- Chairwoman, Co-founder Entrada
- Twitter: @daniellakoren
- New York New York
- 10038 USA
Articles by Daniella All articles by Daniella
- 4 Best Practices For Healthcare Email Drip Campaigns in
Marketing: Health on
05/26/2017
What is a drip campaign? A drip campaign is a series of communications that are delivered to your prospect or customer over a period of time, and has a planned cadence with business rules - but is also based on the recipients' behavior and preferences.
- Business Rules That Drive Effective Healthcare Drip Campaigns in
Marketing: Health on
04/28/2017
Every action has a reaction in both physics and effective marketing plans, and modern CRM has allowed healthcare marketers to design business rules tailored to individuals at specific stages in their patient journeys. These steps are defined by if/then statements that anticipate an action and adapt the campaign to create a truly "smart" journey.
- Why Relevance And Responsiveness Boosts ROI in
Marketing: Health on
03/27/2017
How customer relationship management creates effective healthcare communications.
- The ABCs Of A/B Testing In Healthcare Marketing in
Marketing: Health on
02/24/2017
Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn't, and the methods of delivery that resonate with patients. To that end, communications should be assessed using A/B testing.
- Elements Of Oral Chemotherapy Compliance in
Marketing: Health on
01/27/2017
How healthcare marketers can improve at-home adherence and outcomes.
- What Millennials Want When It Comes To Healthcare in
Marketing: Health on
12/23/2016
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.
- Healthcare Marketing To The Undiagnosed And Those With Rare Diseases in
Marketing: Health on
11/25/2016
For both patients and healthcare professionals, undiagnosed illnesses and rare diseases are some of the most frustrating cases. Often, symptoms span a broad spectrum and these conditions are little understood, so there is tremendous difficulty in establishing a diagnosis.
- How Much Do Patients Really Want To Know About Their Condition? in
Marketing: Health on
10/28/2016
Determining the amount based on individual requirements and limitations.
- The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes in
Marketing: Health on
09/26/2016
Why effective education is a crucial component of care, and how healthcare marketers can help.
- How Isolation Impacts Those Suffering With Rare Disease in
Marketing: Health on
09/06/2016
Feeling alone can be almost as debilitating as the condition itself.
Comments by Daniella All comments by Daniella
- How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers
by
Daniella Koren
(Marketing: Health on
08/26/2016)
Paula, totally agree that it will take more than marketing to fill this big need. I hope that more efforts emerge as the pharma and biotech industry finds treatments in this space and invests more heavily on the support of rare patients and caregivers.
- Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
by
Daniella Koren
(Marketing: Health on
08/10/2016)
Thank you Paula!
- Healthcare Trends To Watch For In 2015
by
Daniella Koren
(Marketing: Health on
12/26/2014)
Thanks Lee, point well taken and noted! dk
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