Mark severini

Articles by Mark All articles by Mark

• Ask Not What You Can Do Via Mobile - Ask What Mobile Can Do For You  in Mobile Marketing Daily on 08/08/2012
  

  As political campaign spending starts pouring into mobile channels, marketers for these candidates have to keep in mind essentials of the channel: targeting, creative and privacy.

Comments by Mark All comments by Mark

• My Roku Experience - And What It's Taught Me About Pre-Roll Ads by Jay Miletsky (Video Insider on 02/27/2013)
  

  i have apple tv in one room; xbox in another but still feel as though I have a Rube Goldberg approach to my TV viewing. I am certain in the near future that some company will be able to put it all together so that i can watch what I want, when I want including news and live sports. However, I am not ready yet to stop my cable subscription : (

• Pubmatic Calls For 'Multi-Bid RTB' by Joe Mandese (Raw on 12/18/2012)
  

  Would like to understand "reducing lost opportunity scenarios" a little bit more. Maybe will help me better understand how the multi-bid marketplace will work. Can somebody help me better understand as I am very involved with RTB from a mobile vantage point?

• Top-10 Predictions For Real-Time Bidding In 2013 by Gus Spathis (Programmatic Insider on 11/20/2012)
  

  While I'm not sure Geoffrey if you had mobile RTB as well in mind when you wrote the article (although your predictions made re. FB would seem to indicate you did), I think most of the points you make will be true for mobile RTB as well in 2013. May I be bold enough to say that RTB's growth in mobile may surpass that of the internet? Why? Because we in RTB mobile went to school on RTB as it existed !!

• Patience (And A Plan) Is The Prescription For Mobile Marketing by Cory Treffiletti (Online Spin on 10/24/2012)
  

  You're not crazy or maybe we both are. Actually we are seeing incredible growth in CPM mobile advertisng by major brands. I will say however that I beleive one can do performance based campaigns as well without bastardizing what the mobile ad space and that for certain marketers e.g. m commerce ones performance-based mobile ads are here to stay.

• The 'Fat Finger' Meme Needs A More Full-Fisted Defense by Steve Smith (Mobile Insider on 10/09/2012)
  

  Agree with Brian that there is a drastic difference between Fraudulent Clicks and "Fat finger" ones. At the end ofthe day post-click conversion tracking will be an effective measurement tool for evaluating the true value of the click as you do metion Steve.

• Procter & Gamble's Pritchard 'Likes' Facebook! (And Knows a Great Idea When He Sees One) by Catharine P. Taylor (Social Media Insider on 08/09/2012)
  

  Catharine Great article: big bold ideas are always behind marketing success stories. Yes the tactics have to be executed flawlessly and with FaceBook there is no "instructional" manual but obviously P&G got it right ..and yes great content is needed to drive these social engagement campaigns....

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