Bob Liodice

Articles by Bob All articles by Bob

• Don't Delete The Data Needed By Millions Of Californians in MediaDailyNews on 09/07/2023
  

  The Delete Act, now under consideration, would create a government-mandated "kill switch" forcing each of the companies in California's data industry to permanently delete any information it has on a California consumer when utilized.

• Abhorrent And Outrageous in MediaDailyNews on 08/25/2017
  

  Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What The Ad Industry Can Learn From Nazis And Terrorists" (originally entitled, "What the ANA Can Learn From Nazis and Terrorists").

• One Year Later: How ANA Members Are Addressing Media Transparency Issues in MAD on 07/19/2017
  

  A new ANA survey has found that a majority of ANA members have taken a wide range of steps to address the transparency issue. While our survey shows that progress is being made, there is still a good amount of work that remains to be done.

• Setting The Industry's Sights On Viewability  in Real-Time Daily on 09/29/2014
  

  For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand that tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.

• Marketers' Constitution Tenet #10  in Marketing Daily on 10/18/2010
  

  The marketing discipline must be elevated and respected.

• Marketers' Constitution Tenet #9  in Marketing Daily on 10/13/2010
  

  The ninth tenet states that marketing must be unencumbered by inappropriate legislation or regulation.

• Marketers' Constitution Tenet #8  in Marketing Daily on 10/04/2010
  

  The eighth tenet of the Marketers' Constitution states that marketing must be indisputably socially responsible. The foundation of all marketing is consumer trust. Consumers must truly believe that the companies they choose to do business with respect their personal values and are sensitive to larger societal issues.

• Marketers' Constitution Tenet #7 in Marketing Daily on 09/27/2010
  

  With better skills management, training and development, and an increased focus on diversity, the marketing community will consistently produce superior professionals.

• Marketers' Constitution Tenet #6 in Marketing Daily on 09/20/2010
  

  While marketers bear the responsibility for ensuring their respective ecosystems are being managed effectively, they need a heavy assist from their ecosystem partners to ensure this is being done with optimum efficiency and effectiveness.

• Marketers' Constitution Tenet #5  in Marketing Daily on 09/10/2010
  

  Overall, technology and business system improvements have paved the way for increasing marketing efficiency. However, we need to increase our focus to shorten the supply chain and become more efficient and productive.

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