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Bob Liodice

Member since February 2013

  • New York New York
  • 10017 USA

Articles by Bob All articles by Bob

  • Abhorrent And Outrageous in MediaDailyNews on 08/25/2017

    Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What The Ad Industry Can Learn From Nazis And Terrorists" (originally entitled, "What the ANA Can Learn From Nazis and Terrorists").

  • One Year Later: How ANA Members Are Addressing Media Transparency Issues in MAD on 07/19/2017

    A new ANA survey has found that a majority of ANA members have taken a wide range of steps to address the transparency issue. While our survey shows that progress is being made, there is still a good amount of work that remains to be done.

  • Setting The Industry's Sights On Viewability  in Real-Time Daily on 09/29/2014

    For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand that tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.

  • Marketers' Constitution Tenet #10  in Marketing Daily on 10/18/2010

    The marketing discipline must be elevated and respected.

  • Marketers' Constitution Tenet #9  in Marketing Daily on 10/13/2010

    The ninth tenet states that marketing must be unencumbered by inappropriate legislation or regulation.

  • Marketers' Constitution Tenet #8  in Marketing Daily on 10/04/2010

    The eighth tenet of the Marketers' Constitution states that marketing must be indisputably socially responsible. The foundation of all marketing is consumer trust. Consumers must truly believe that the companies they choose to do business with respect their personal values and are sensitive to larger societal issues.

  • Marketers' Constitution Tenet #7 in Marketing Daily on 09/27/2010

    With better skills management, training and development, and an increased focus on diversity, the marketing community will consistently produce superior professionals.

  • Marketers' Constitution Tenet #6 in Marketing Daily on 09/20/2010

    While marketers bear the responsibility for ensuring their respective ecosystems are being managed effectively, they need a heavy assist from their ecosystem partners to ensure this is being done with optimum efficiency and effectiveness.

  • Marketers' Constitution Tenet #5  in Marketing Daily on 09/10/2010

    Overall, technology and business system improvements have paved the way for increasing marketing efficiency. However, we need to increase our focus to shorten the supply chain and become more efficient and productive.

  • Marketers' Constitution Tenet #4  in Marketing Daily on 08/30/2010

    A prime example of a successful integrated marketing campaign is the American Express Open Forum for small businesses.

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