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Dan Eisenberg

Member since July 2021Contact Dan

Dan Eisenberg is the CMO of Blue Chip. Blue Chip is an independent, creative marketing agency based in Chicago with proven expertise in brand and shopper marketing. Our client partners include Brown-Forman, E. & J. Gallo, Makita, Procter & Gamble, Splenda and White Castle. Prior to Blue Chip, Dan held leadership roles at several IPG and WPP agencies.

Articles by Dan All articles by Dan

  • What Agency Model Do You Need? in Marketing Insider on 05/24/2023

    Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide.

  • What Agency Model Do You Need? in Marketing Insider on 01/30/2023

    Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide.

  • How To Use Agencies To Help Onboard Your New Personnel in Marketing Insider on 08/29/2022

    Marketers, you can tap your agency's experience with your category and organization to bring your new employees up to speed.

  • How Marketers Can Work With Integrated Agency Teams in Marketing Insider on 05/23/2022

    Marketers need to balance specialists whose roles increasingly overlap. They need to broaden information sharing to boost performance across disciplines.

  • Connecting Hyperlocal Efforts With Universal Brand Message in Marketing: Sports on 02/05/2013

    A more connected marketplace has made consumers and sports fans smarter and more sophisticated than ever before. This means there is a need to focus on building local relationships, regardless the size of your brand. Brands are now looking to their local affiliates to capture successes with a local audience. Yet, what can brands do to avoid losing sight of the big picture and risk appearing too fragmented?

  • Analyze Your Sponsorship Portfolio Frequently  in Marketing: Sports on 11/06/2012

    Maintenance and monitoring are two things that we all need in our lives. Sure, your car might be able to run a few more "hundred or so" miles over the oil change, but what does that do to your engine for the long term? Overlooking something seemingly insignificant might mean the difference between a smooth-running classic versus a rusted-out beater. Sports marketing sponsorship portfolios work the same way.

Comments by Dan All comments by Dan

  • What Agency Model Do You Need? by Dan Eisenberg (Marketing Insider on 01/30/2023)

    Thank you for your comments Ed.  We appreciate your engagement on this topic.  Managing multiple agencies, mindsets and workstreams is an important skill for client-side marketers.  Certainly an important consideration when evaluting agency models.

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