Ted Leonhardt
Member since January 2012Contact Ted- President tedleonhardt.com, llc
- http://tedleonhardt.com/
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- Twitter: @tedleonhardt
- 2442 NW Market #36
- Seattle Washington
- 98107 USA
Ted Leonhardt is a designer and illustrator, and former global creative director of FITCH Worldwide. He is the publisher of NAIL, a magazine for creative professionals. His specialized approach to negotiation helps creatives build on their strengths and own their value in the marketplace.
Articles by Ted All articles by Ted
- Corporations' Creative Groups Are Thriving. Why? in
Marketing Daily on
06/14/2017
Successfully nurturing talent inside giant corporations is challenging yet outstanding work is coming out of places like Amazon and Fidelity.
- When Clients/Prospects Believe In You in
Marketing Daily on
09/20/2013
When a client or prospect asks for something, the agency -- whether a design, advertising agency or public relations firm -- has earned their respect. But will asking for something risk the relationship? No -- asking for what one needs to succeed demands the client/prospect's respect, if it is clearly in their best interest. And with their respect comes an opportunity to serve them better.
- Six Tips For Avoiding The Commodity Nightmare in
Marketing Daily on
05/24/2013
Firms with valuable offers are demonstratively not commodities. They just have to refrain from commoditizing themselves. Here's how.
- Aligning Conflicting Agendas in
Marketing Daily on
03/19/2013
Dealing with multicultural issues always presents challenges. If the goal is the creation of a global brand, unresolved issues can threaten billions in potential revenue. Here's how one creative team approached resolution.
- Priorities Beyond Pay in
Marketing Daily on
11/26/2012
All creatives are anxious about measuring up to their own expectations and those of others. Creative managers are just as sensitive to these expectations. With experience, you'll become more confident in those conversations as you become accustomed to their interpersonal dynamics.
Comments by Ted All comments by Ted
- Maybe This Whole Online Advertising Thing Just Isn't Working Out
by
Kaila Colbin
(Online Spin on
09/12/2014)
Love your title, love the dating story and I'm sure you're right about advertising. Advertising is rooted in the industrial age, mass market thinking of the past. I suspect that we're seeing it's replacement now with content and one on one connections. Who knows where will it take us. I don't but it will be fun to watch.
- Ascentium Rebrands As Smith
by
Steve McClellan
(Online Media Daily on
11/19/2012)
Won't the1.3 million hits on google be a positioning problem for you? Ted
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