Brad FayMember since February 2015Contact Brad
Brad Fay has had been a leader in the marketing data industry for more than two decades, recently serving as the President of the New York-based Market Research Council and winner of the Grand Innovation Award from the Advertising Research Foundation. He is past Chairman of the Word of Mouth Marketing Association an co-author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Today Brad serves as the Chief Commercial Officer of data and technology company Engagement Labs.
Articles by Brad All articles by Brad
- Dick's Sporting Goods Proves The 'Noise' Of Social Media Can Give An Incomplete Signal in
Marketing Insider on
In mid-March, Dick's Sporting Goods CEO Edward Stack expressed pessimism about his company's prospects soon after announcing that Dick's would stop selling assault-style rifles and high-capacity ammunition magazines after the Feb. 14 shooting in Parkland, Fla.
- Only Measuring Social Media? You're Missing A Big Piece Of The Picture in
While it's true that online conversations are growing, and are an important piece of brands overall marketing strategy, marketers might be surprised to learn that offline conversations, those happening face-to-face -- in real life -- actually have a greater influence on consumer purchasing decisions.
- Let's Rethink How Advertising Works in
Marketing Daily on
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as much.
- Critics Of Influencer Model Are Missing The Boat in
Marketing Daily on
Marketers must not overlook the large minority of people who are far more active and engaged than others.
Comments by Brad All comments by Brad
- Let's Rethink How Advertising Works
(Marketing Daily on
Great comments, thank you. Jim, I like the analogy to direct response--I'll use that. Getting to "do" is a key step along the way to getting to "buy". Regarding Alan's question... not a lot of ads get the benefit of pre-testing, but one idea I've had is to have friends watch ads together and see which ads (or better, which brands) they talk about.