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Brad Fay

Member since February 2015Contact Brad

Brad Fay has had been a leader in the marketing data industry for more than two decades, recently serving as the President of the New York-based Market Research Council and winner of the Grand Innovation Award from the Advertising Research Foundation. He is past Chairman of the Word of Mouth Marketing Association an co-author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Today Brad serves as the Chief Commercial Officer of data and technology company Engagement Labs.

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  • Let's Rethink How Advertising Works by Brad Fay (Marketing Daily on 02/12/2015)

    Great comments, thank you. Jim, I like the analogy to direct response--I'll use that. Getting to "do" is a key step along the way to getting to "buy". Regarding Alan's question... not a lot of ads get the benefit of pre-testing, but one idea I've had is to have friends watch ads together and see which ads (or better, which brands) they talk about.

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