Marco VeremisMember since May 2013Contact Marco
- Founder and CEO Upstream
- 15344 GRC
Marco is Upstream’s CEO and the company’s co-founder. Marco sets Upstream’s strategic direction and spearheads business development as it continues its expansion into new geographical and product areas and has been Chairman of the Board since 2002. As an experienced marketing strategist at leading advertising agencies Grey Advertising, McCann-Ericsson and DDB in London, Marco developed global and Pan-European communications strategies for brands such as Nestlé, Coca-Cola, Sony and SmithKline Beecham. Marco is a mentor for Endeavor and Openfund, Vice President of the board of HAMAC and an angel investor and board advisor in Workable HR. Marco holds a Bachelor of Arts in Politics and International Studies from Warwick University and a Masters of Philosophy in European Studies from Oxford University.
Articles by Marco All articles by Marco
- Global Sporting Events: An Opportunity For Content And Subscription Providers in
Marketing: Sports on
Though not all major sporting events attract global audiences, there are many that highly resonate with different consumers across the globe. Events such as the FIFA World Cup, the Olympic Games and even the ICC Cricket World Cup provide a unique opportunity to draw the attention of different cultures and audiences, giving content and subscription providers the chance to expand and grow, healthily, in emerging markets.
- Tech Brands Can Learn A Lot About Subscription Models From Apple Music in
Marketing Daily on
Apple's efforts in growth markets are simple, yet effective. They haven't priced their product out of the market.
- Global Mobile Marketers Need To Hone Strategies, Localization Efforts in
Mobile Marketing Daily on
This widespread adoption of mobile devices across the globe will demand critical consumer-targeting strategies in the year ahead. To achieve success (and profit), brands must strive to reach users in emerging markets and increase localization.
- Facebook's New Emerging Market Mobile Strategy Is A Win For Brands in
Mobile Insider on
The GSMA forecasts that global smartphone penetration in emerging markets is set to increase over the next several years, and these regions are vital for ongoing success among major brands with mobile reach. In order to remain globally relevant, companies such as Apple, Samsung, Facebook and Twitter as well as major consumer brands must evolve in order to appeal to mobile users in developing nations, especially if they are to capture and retain consumer attention. Facebook, which has historically pioneered connectivity strategies, has recently made further strides in targeting mobile consumers in developing nations through a new, experimental ad strategy.
- The Next Billion Customers: Emerging Markets Need Services From Brands And Carriers in
Mobile Marketing Daily on
Emerging markets will develop mobile payment systems that are more tied to carrier billing than we have seen in early adopter markets. Carriers are in the driver's seat in these markets and have an opportunity to be at the center of the app economy.