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Joseph Gillespie is the President and CEO of Zoove Corporation, parent company of StarStar. Under Joe’s leadership, Zoove has launched StarStar, a mobile-based marketing channel, that works across all top US wireless carriers, thereby reaching 95% of mobile consumers. StarStar has done notable campaigns for brands such as CBS, Dunkin’ Donuts, Ford, Hyatt, NFL and Verizon Wireless, among others. Prior to Zoove, Joe served as executive vice president of CBS Interactive Technology & News, which includes,, CNET and Joe joined CBS after it acquired CNET Networks for $1.8 Billion in 2008, where he served chief marketing officer, and eventually oversaw CNET’s Web 2.0 strategy. Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Paul Allen’s Vulcan Ventures’ TechTV, which was acquired by Comcast in 2004 and merged with G4. He earned his bachelor’s degree in journalism/communications from Rutgers College and is a current member of its advisory board.

Articles by Joe All articles by Joe

  • Super Bowl Ads Heavy On Humor, Still Light On User Engagement in Marketing Daily on 02/05/2014

    While there was marked growth in mobile audience engagement, we expected a far higher percentage of social and mobile integrations than actually came to pass.

  • On Their Terms: In The Moment And On The Go in Engage:Moms on 11/01/2013

    Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make or influence purchases last year and what do you get? Okay, I know you can't multiply unlike terms, but work with me here. You get a plethora of spending power funneling into one channel to buy, or influence the buying of, a wide variety of goods and services. What this means for marketers looking to speak to moms-and engage with them in new way-is that the mobile channel and the mobile device should be the linchpins of any brand's strategic marketing plan.

  • How Brands Are Using Mobile To Change The Game in Marketing: Sports on 10/29/2013

    If you live in the Bay Area (and I do), the recent resurgence of the San Francisco 49ers is a hard story to miss. Even harder to avoid is news about the construction of the team's brand new, state-of-the-art, greener-than-a-greenhouse stadium just down the road in Santa Clara. Once finished, the arena will be fully outfitted with solar panel arrays, a "green roof," recycled building materials, water and energy saving plumbing and electrical systems, and a dedicated public transportation extension just for good measure. It will be a modern sustainable architecture and engineering marvel, but from the fan's perspective the most impressive technology will actually be in the palms of their hands.

  • Geofencing: A New Generation of Mobile Check-Ins in Mobile Marketing Daily on 08/05/2013

    When combined with mobile-activated calls to action, a geofencing model can deliver highly customized and contextually relevant content to people both inside and outside the local space. This is a smarter kind of mobile check-in.

  • Beyond The Device: How Mobile Is Driving The Entire Campaign in Mobile Marketing Daily on 06/03/2013

    Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and seal the deal close to the point of sale.

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