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Media, marketing, brand and content strategist, with over 25 years of experience helping brands accelerate their Sales Growth, Strategic Goalsetting and Social Goodwill
The "demure" phenomenon could be a sign that the culture is shifting away from "loud and flashy" to "toned-down and quietly self-confident."
Worldwide birth rates are below the level needed to maintain a steady population. How can kid- and family-focused brands adapt to a world with fewer babies?
In some ways, being boysober is a rebranded way of staying celibate. What are the implications for brands?
In a fragmented media environment with no culturally unifying blockbusters, brands need to lean more on social media content creators to get out their message.
Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential.
With college costing more than ever, yet yielding fewer financial rewards, increasing numbers of young adults are instead picking up a hammer or wrench.
Among the lifestyle factors that might prematurely age Gen Z: They're a generation especially likely to vape, a habit that can create facial wrinkles.
What can brands learn from the brave new world of AI companions?
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.