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Julie Livingston

Member since July 2013Contact Julie

Julie Livingston is Senior Director at CarrotNewYork, a firm that specializes in creating innovative education marketing programs for corporations, non-profits, and government agencies, all seeking imaginative, impactful ways to reach youths, their parents, and their communities through schools and community initiatives.

Articles by Julie All articles by Julie

  • Earth-Friendly Can Benefit Profits, People And Planet in Marketing: Green on 05/07/2014

    In its latest report, SustainAbility, the Brooklyn, N.Y.-based think tank and strategic advisory firm, provides insight about a variety of earth-friendly business models that are profitable but also benefit people and the planet. Over the next few months, I'll cover each of five unique business models, including: Social Innovation, Environmental Impact, Base of the Pyramid, Diverse Impact, and Financing Innovation. Each one can serve as a template or inspiration for a new and profitable paradigm.

  • Countdown To Earth Day: There's Still Time To Take Action in Marketing: Green on 04/02/2014

    Much has changed since the first Earth Day (1970) in the U.S. - the creation of the Environmental Protection Agency, the passage of the Clean Air, Clean Water and Endangered Species Acts. Since 1990, the movement has gone global, lifting environmental issues onto the world stage.

  • Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes in Marketing: Green on 03/05/2014

    Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's post, "Is a Sustainable App in Your Future?," I interviewed Tom Corbett, general manager at Indiecentive.

  • Tapping Into The Excitement Of Youth To Make STEM Come Alive  in Engage:Teens on 02/10/2014

    It seems that everywhere people are talking or writing about STEM (science, technology, engineering and mathematics), and the need for qualified workers to fill a growing number of jobs now and in the near future. Yet, surprisingly, 90% of high school students say that are not interested in pursuing a career or college major involving STEM, according to a survey of a million-plus students who take the ACT exam. That is concerning since, in just five short years, it is estimated that there will be 2.4 million STEM job openings.

  • Is A Sustainable App In Your Brand's Future? in Marketing: Green on 02/05/2014

    With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing apps as a means of turning their social good message into something more visible and interactive. Marilyn Simes, president of Digital Instincts, a digital marketing agency, provides an expert's perspective on what companies should know about their customers before creating a sustainable app.

  • 3 Ways To Share Your Passion In 2014 in Marketing: Green on 01/02/2014

    If your organization supports sustainability and a commitment to earth-friendly practices, the start of a New Year is a good time to reignite your company's positioning and adherence to making the world a better place. The collective social consciousness is expanding as customers seek out products and services that are aligned with their desire to "do their bit" for the environment and be good corporate citizens. Content marketing is one of the best ways to let stakeholders know how your company or brand is doing to support "green." This includes an editorial approach that puts a priority on powerful content and identifies the best channels for placement of that content.

  • How To Engage Communities With Your Brand in Marketing: Green on 12/04/2013

    If the perception of your brand's green efforts is falling short of reality, then it's time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers would buy "green" for green's sake; they want to see for themselves how a brand is actually making a difference. And, it's in your best interest to inform and educate them.

  • Content ROE: Strategies That Lead To Measurable Outcomes in Marketing: Green on 11/06/2013

    If you think that garnering "likes" and monitoring how many times your green content is shared across social media platforms is the Holy Grail, then think again. Consider that it simply means that your customers perceive it as accessible, engaging and useful, but it may not actually be moving the needle and contributing to your brand's bottom line. Research indicates that marketers are not confident in the effectiveness of their content marketing almost half the time, but that it is a medium or high priority for 90% of survey respondents.

  • Why Authenticity Matters in Building Long-Term Engagement Through Content Marketing in Marketing: Green on 10/02/2013

    Our ability as marketers to encourage brand engagement in the traditional sense is fading fast, so brands must continually build interest and trust through authentic messaging. That's why I'm left scratching my head when I see many eco friendly brands still overselling themselves by saturating the marketing with buzz words such as "pure" or "natural" without supporting data. Simply put: there's often a gap between their talk and their walk. According to the latest "Green Gauge" survey from global research company GFK, consumers are growing ever more skeptical of green claims: 22% of consumers aren't sure about the accuracy of environmental claims and 10% don't know how well companies carry out their environmental responsibilities.

  • Content Marketing: How to Use Alternative Channels To Reach Your Target Audience And Make A Lasting Impression  in Marketing: Green on 09/04/2013

    For green marketers, telling your own story via sponsored content can be a powerful tool. And, while editorial approach and content is the priority, it's just as critical to identify the channels where it should be placed so that it is both seen and shared. Look for platforms that align with your brand strategy, and provide optimal exposure to stand out from the fray. For a deeper perspective on alternative channels for sponsored content placement, I spoke with Marilyn Simes, CEO, Digital Instincts. Together, we offer the following advice:

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