Kevin AlanskyMember since August 2013Contact Kevin
Kevin Alansky is the Chief Marketing Officer and co-founder of SocialRadar. Prior to joining SocialRadar, Kevin spent 12 years at Blackboard where he played a key role in integrating social media into the corporate marketing strategy. He led the Blackboard Social Marketing Team, which leveraged these new technologies to increase brand awareness, customer engagement and lead generation. Kevin has also held executive marketing positions at Discovery Communications, Washington Wizards & Capitals and Arnold Worldwide, where he managed SAP and McDonald’s accounts.
Articles by Kevin All articles by Kevin
- Privacy for Millennials ... It's Complicated in
Millennials are sending mixed signals. On one hand, they share more publicly (i.e., online) than generations older than they are willing to, but at the same time they vociferously defend their right to privacy.
- The Value Of Something That Isn't There in
We've known for a long time that a picture is worth a thousand words. Now we know what a disappearing picture is worth: $3 billion. That's how much Facebook put on the table to buy Snapchat. The two-year-old photo company that redefined "now-you-see-it-now-you-don't" seems to think it's worth even more: it turned down Facebook's offer. This may be more shocking than all of the racy photos combined that people have sent using the app.
- For Gen Y Trust and Character Are the Top Brand Currency in
Millennials are passionate about companies who give back to the communities they serve. By this I mean both companies who contribute philanthropically and companies who foster goodwill by being transparent in times both bad and good.
- Only 365 Shopping Days Til Christmas in
Down Under, as you probably first heard years ago on the playground, seasons are the reverse of America's. For example, in Australia, December falls in summer. Therefore, some Aussies celebrate two Christmases a year-one according to the calendar (i.e., on Dec. 25) and the other in July. It's not about swag-it's about snow. In other words, the tradition started for people who prefer their Christmases cold if not white.
- I Screen, You Screen, Kids All Scream For All Screens in
Who is at the forefront of the next wave of social apps? TV pundits? Tech bloggers? TED speakers? Try middle schoolers.
Comments by Kevin All comments by Kevin
- Only 365 Shopping Days Til Christmas
Dan, thanks for your comment. I would like to respond to your feedback. I think there is some misunderstanding of what ages are in Gen Y (aka the Millennial Gen). Wikipedia defines it as such http://en.wikipedia.org/wiki/Generation_Y. This can be folks 18-34 range. By those accounts, I would say that's absolutely Costco's target. I would imagine its post-college twenty somethings shopping in bulk especially in these tougher economic times. And truth be told, I am a huge Costco fan, I even shopped there when it was the Price Club back in 1992 when I was 21. I am also pretty sure I even once filled out a slip of paper and put it in the "suggestion box". Even if you subscribe to your theory of Costco's target is not Gen Y, at some point that generation in waiting will become your buyers tomorrow. So should Costco only start a twitter channel in 10 years from now? Should they wait like Borders did, how about Tower Records, or maybe they should wait like newspapers to adapt to a changing culture? I do agree though, they didn't do anything offensive but many of the tweets online were offensive to their brand. As a brand steward, I would want to make sure that I could protect the brand even if I cannot control the conversation. By not having ANY voice (staying silent) is about the worse thing you can do especially on a platform as big as Twitter. You cannot hunt down ever niche social media platform to insert yourself in the conversation but paying attention to the larger ones and having a good content strategy is important.