Babette Gilmore

Articles by Babette All articles by Babette

• Forever Young: Looking To Age Gracefully, Inside And Out in Engage:Boomers on 01/20/2014
  

  Boomers are younger than ever before. Yes, they are aging like everyone else, but are channeling their young spirit in a new way. From the beauty products they purchase to the lifestyles they lead, this group of 78 million is embracing their inner youngster and is looking to get the most out of life. They evaluate their age based on where they are in life, as opposed to the date on their birth certificate or number of wrinkles on their forehead, and are on a quest to look and live younger. As marketers look to engage and relate to Boomers in new ways, it's important to understand how their attitudes and behaviors have changed.

• Millennials And Finance: Why It Pays To Engage This Generation Now in Engage:Millennials on 12/27/2013
  

  Despite stubbornly high unemployment rates, Millennials' purchasing power is growing rapidly. At nearly 40 million strong, this group is expected to contribute to the economy in a big way, spending $200 billion annually starting in 2017, and investing a higher%age of their income than any other generation. As far as personal finance and financial-centered products are concerned, we can't afford to ignore them. And lucky for us, Millennials are more open to financial advice than any other generation. As we make an effort to speak more directly to Millennials, here are three key things to keep in mind.

• Millennial Dads Are Do-ers, Not Doofuses in Engage:Millennials on 11/22/2013
  

  Fatherhood is not what it used to be, and I mean that in a good way. Dads have become more invested in their children, both emotionally and physically. This isn't to say fathers today love their children more than, say, our fathers loved us. This is simply to say that times are changing when it comes to how Millennial dads approach their role. Dads today are changing their behaviors, embracing their responsibilities, and shopping more than ever before, so it's crucial we connect with them in meaningful ways. Millennial dads are behaving differently than their fathers in three key ways.

• Looking Beyond Checkbooks When It Comes To Giving  in Engage:Boomers on 10/23/2013
  

  The profile of today's donor is changing. The stereotypical image of an "old lady with her checkbook" is a far cry from who is actually donating, and it is the attitudes of Boomers that are driving these changes in the philanthropy space. This group of 78 million is busy: 52% are still working, and yes, still donating. From volunteering in their local community to donating cash, Boomers are responsible for 70% of all charitable giving in the US (Forbes). In the philanthropy space, that is simply too big to be ignored. For marketers, there are three key Boomer insights to keep in mind when thinking about charitable behavior and its impact on business.

• The Millennialization Of Travel in Engage:Millennials on 08/28/2013
  

  It's true: Millennials are more demanding than prior generations. This group of 80 million+ knows what they want, what they expect, and what they deserve when it comes to all aspects of their lives-and travel is no exception. As a Millennial with a passion for wandering the world, I can attest to many changing trends and behaviors. Of these, there are three key ways that "Millennialization" is affecting the way we all travel.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.