Larry Shender
Member since June 2013Contact Larry- DIrector of Global Video Sales Turn
- LinkedIn: http://www.linkedin.com/pub/larry-shender/0/992/b85/
- Twitter: LarryShender
- New York New York
- 10011 USA
Larry Shender is global director of video at cloud marketing platform Turn.
Articles by Larry All articles by Larry
- How Programmatic Can Amplify Your TV Buys in
Audience Buying Insider on
05/15/2015
Programmatic buying can be used to extend TV audiences to improve a cross-channel campaign. These audiences can be targeted in a number of different ways: by show, for example, target audiences of "Big Bang Theory"; by category, for example, target audiences of televised sports; by TV events, for example, target the Super Bowl audience; by daypart, for example, target day-time audiences; by custom segments that combine any of the above with first- or third-party data; and by viewership, for example, target light viewers of any of the above.
- How Programmatic Can Amplify Your TV Buys in
Programmatic Insider on
07/14/2014
Programmatic buying has some seriously untapped creative potential, and the possibilities of targeting TV audiences online provide a great illustration of that potential.
- The TV Ad Revolution Won't Be 'Televised' in
TV Board on
10/16/2013
Even in the midst of a golden era for TV programming -- a time when Walter White, Don Draper and Daenerys Targaryen make Sunday night lineups nationwide social-media-watercooler events -- television's traditional format is under heavy fire. Consumers have more ways than ever to access programming, with Google's Chromecast just the latest in a long line of Trojan horses bringing that content to their televisions.
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