• Myriad Smart TV Opportunities Are Poised To Open Up
    Tracey Scheppach, founder and CEO of Matter More Media, offered a summary of where smart TV stands, the advertising opportunities ahead, and some issues and obstacles that will need to be addressed at MediaPost's TV Insider Summit.
  • Advanced TV Priorities: Workflow Solutions, Mentality Shift
    Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place.
  • Probing Agency Concerns About Advanced TV Offerings
    Clarion Research interviewed executives at 15 media agencies about their perceptions of the challenges associated with audience-based targeting programs, and what would help accelerate adoption.
  • Agency Execs Share Key Criteria For Evaluating PTV Platforms
    Two agency executives, who report that they've vetted "dozens" of PTV platforms in the past two years, offered their own checklist of critical platform capabilities during MediaPost's TV Insider Summit.
  • Modi's Bologna: Advanced TV Not As Daunting As Many Think
    While there are indeed many moving parts within the advanced television ecosystem, implementing effective campaigns isn't as daunting as some might assume, according to Michael Bologna, president of Modi Media/GroupM.
  • Magna's Hughes Sees App-Based Viewing World Ahead
    Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands unit.
  • OpenAP Raises Questions Amid The Praise
    This week's announcement of OpenAP, an advanced audience platform for cross-publisher targeting, was met with expressions of praise and optimism by a number of heavy hitters on the buy side.
  • Connected TV, Streaming: Robust Growth Continues
    This week brought new stats confirming continued, robust growth for connected TV device ownership and usage, plus news of comScore launching panel measurement of connected-device behavior and more.
  • Buyers Intrigued By NBCU's $1B Audience-Based Deals Pledge
    Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment to offer $1 billion in cross-platform ad deals based on audience-based guarantees.
  • Agency, Media Execs Talk Data, OTT And The 2017 Upfronts
    What do agency and media executives expect to happen in regard to so-called programmatic or advanced television deals during this year's television upfronts? We have some answers.
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