This week, NBCUniversal made a splash by announcing the extension of NBCUx, its digital programmatic platform, to linear TV. ABI asked some industry players for initial reactions.
comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts. The company also plans to launch a syndicated, cross-platform daily ratings offering in time for the fall TV season.
Digital media's consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by television, of course) also slowed.
This year, brands paying up to $5 million for broadcasting a 30-second ad will also be part of a historic development on the audience front: For the first time, all national ads will also be included in the digital stream. Advertisers will also have more options for monitoring every aspect of their digital performance during the big game.