• Myriad Smart TV Opportunities Are Poised To Open Up
    Tracey Scheppach, founder and CEO of Matter More Media, offered a summary of where smart TV stands, the advertising opportunities ahead, and some issues and obstacles that will need to be addressed at MediaPost's TV Insider Summit.
  • Advanced TV Priorities: Workflow Solutions, Mentality Shift
    Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place.
  • Probing Agency Concerns About Advanced TV Offerings
    Clarion Research interviewed executives at 15 media agencies about their perceptions of the challenges associated with audience-based targeting programs, and what would help accelerate adoption.
  • Agency Execs Share Key Criteria For Evaluating PTV Platforms
    Two agency executives, who report that they've vetted "dozens" of PTV platforms in the past two years, offered their own checklist of critical platform capabilities during MediaPost's TV Insider Summit.