Tracey Scheppach, founder and CEO of Matter More Media, offered a summary of where smart TV stands, the advertising opportunities ahead, and some issues and obstacles that will need to be addressed at MediaPost's TV Insider Summit.

Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place.

Clarion Research interviewed executives at 15 media agencies about their perceptions of the challenges associated with audience-based targeting programs, and what would help accelerate adoption.

Two agency executives, who report that they've vetted "dozens" of PTV platforms in the past two years, offered their own checklist of critical platform capabilities during MediaPost's TV Insider Summit.