• Better Targeting Driving Accelerated Local Spend By National Advertisers
    Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts' local marketing and media predictions for 2017.
  • Empower's Michele Toller On PTV's Promise, Hang-ups
    Michele Toller, Empower MediaMarketing's VP, offline investment and activation, uses a new BIA/Kelsey report on the 2017 outlook for programmatic in local TV as a jumping-off point about the state of the industry.
  • Addressable's Lure Includes 'Halo' Dynamics Exploration
    Many Eicoff clients are eager to explore the potential of both addressable television and "programmatic" TV options, says SVP/media group director Eileen Bousquet in an interview.
  • The Trials And Rewards Of Navigating Walled Gardens
    Refusing to buy into walled gardens is hardly a realistic or wise option, given today's overriding mandate for a consumer-led, audience-based strategic approach, agreed executives on a MediaPost television panel.