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Member since October 2013Contact ARTURO

I am a brand builder, #1 Amazon Best Selling Author of "Logra Tu Dream: How 50 Successful Latinos & Latinas Turned Their Dreams Into Reality" & Founder of Logra Tu Dream podcast helping Latinos & Latinas achieve their dreams. I am also the Marketing Director of Nuestro Queso a Hispanic dairy products company.

Articles by ARTURO All articles by ARTURO

  • Unlocking Latino Wealth in Engage:Hispanics on 03/30/2017

    We have all heard the statistics of the huge $1.5 trillion Latino buying power but seldom do we hear or talk about Latino wealth creation. In my book, wealth is a more important long-term indicator than buying power as it is a measure of the long-term progress, well-being and freedom of a community. After all, a wealthier Latino community would have even higher levels of buying power.

  • From Marketing To Hispanics To Marketing Hispanic Food Products To The Mainstream in Engage:Hispanics on 09/30/2016

    When I started my career in marketing back in the early 2000s, Hispanic marketing was a tremendous career growth opportunity. The Latino market was underserved and Hispanic marketing expertise was at a premium as many companies across industries where trying to figure out how to win with this elusive consumer. Hispanic agencies and different marketing approaches emerged; companies invested billions of dollars in their Hispanic marketing efforts.

  • The Trillion-dollar Latino Entrepreneurial Opportunity  in Engage:Hispanics on 06/30/2016

    Over the last 18 years that I have lived here in the United States, I have talked to many Latinos and Latinas about their dreams and their journeys to pursue these dreams. I learned about their aspirations and the barriers that stood in their way.

  • From Consumers To Empowered Creators in Engage:Hispanics on 03/31/2016

    If you are reading this, you know that Latinos are a prime consumer target for a large number of consumer-focused companies across the American economy. They spend billions in an effort to try to convince us to buy their products and services. They invest so much money because we are a very attractive and lucrative consumer market: 54 million strong with spending power of $1.5 trillion USD. We are also trendsetters and are very loyal consumers.

  • A New Year's Call To Action To All Latinos And Latinas in Engage:Hispanics on 12/31/2015

    When I started my journey in this country 18 years ago, I couldn't find a roadmap of how other Latinos were succeeding in the United States. Like other immigrants, I worked hard to find my own way, which meant banging my head against a wall a few times before I was able to accomplish some of the goals I had set for myself.

  • Trump Awakens The Latino Sleeping Giant in Engage:Hispanics on 10/29/2015

    Donald Trump's ignorant and derogatory comments towards the Latino community have insulted Hispanics across the nation and the world. It is mind-boggling and sad to see that such a person is been embraced by millions of people as their best bet for the job of leader of the free world. But Trump's insults have also had an unintended positive effect: they have awakened the Latino sleeping giant.

  • The Mediapreneur Path in Engage:Hispanics on 07/30/2015

    We live in a world in which technology has destroyed the barriers to building a media platform and removed its gatekeepers. The rise of blogging, YouTubing, podcasting, Vining, and online education is the result of this seismic change. This revolution has created tremendous business opportunities for entrepreneurs.

  • The Giver-Take-All Economy in Engage:Hispanics on 04/30/2015

    In life, there are three types of people: givers, takers and matchers. Givers help others without expecting anything in return, takers take and don't give back and matchers give back when they receive.

  • What Every Marketer Should Know About Latino Influencer Platforms in Engage:Hispanics on 01/29/2015

    In the last few years, a number of talented and entrepreneurial Latina and Latino content creators have launched digital platforms across different niches that entertain, educate and empower other Latinos and Latinas. These emerging platforms are addressing a huge need for culturally relevant, authentic and valuable content made specifically for Hispanics.

  • The Loud Noise Scaring Away CMOs From The Hispanic Market in Engage:Hispanics on 10/30/2014

    The Hispanic market reminds me of the stock market. Both are filled with loud noise from its participants that make it very hard to understand clearly how to best capitalize on it.

Comments by ARTURO All comments by ARTURO

  • A New Year's Call To Action To All Latinos And Latinas by Arturo Nava (Engage:Hispanics on 12/31/2015)

    Thanks Gus ! I am glad you found the book inspiring. Appreciate your comment.Happy New Year !Arturo

  • Trump Awakens The Latino Sleeping Giant by Arturo Nava (Engage:Hispanics on 10/29/2015)

    Thanks Lisa ! you are correct. The ugly truth of our society is that Trump and other bigots are supported by millions of people who embrace and share their views.

  • Trump Awakens The Latino Sleeping Giant by Arturo Nava (Engage:Hispanics on 10/29/2015)

    Thanks for your comments David!, totally agree. I hope that more people realize that what has made this country exceptional is in large part its historical openess to immigrants which has resulted in unprecedented prosperity, dynamism and freedom.

  • The Mediapreneur Path by Arturo Nava (Engage:Hispanics on 07/30/2015)

    I am excited to share with you this article which is a very small excerpt of my upcoming book "Logra Tu Dream: How 50 Succesful Latinos & Latinas Turned Their Dreams Into Reality" which will be out on 8/9/15 on Amazon. The book shares the stories of 50 inspirational Latinos/as who share their stories providing us insight into the mindset, actions and habits that allowed them to overcome barriers and conquer fears, to achieve what they once thought impossible.

  • What Every Marketer Should Know About Latino Influencer Platforms by Arturo Nava (Engage:Hispanics on 01/29/2015)

    Thank you very much for your comment Kathy ! I felt it was very important to shed light on the wide array of talented Latino/a content creators and the impact you guys/gals are having with your platforms. You are changing the content & marketing landscape and marketers are taking notice !!

  • What Every Marketer Should Know About Latino Influencer Platforms by Arturo Nava (Engage:Hispanics on 01/29/2015)

    Thank you very much Lee ! I enjoyed your post very much, I found it insightful and thought provoking. Totally agree, for influencers to be successful and be able to help brands they need to be authentic, real and transparent.

  • What Every Marketer Should Know About Latino Influencer Platforms by Arturo Nava (Engage:Hispanics on 01/29/2015)

    Thanks for your comment Cara. The point of this article was to shed some light on the emerging Latino influencer platforms which are generating much needed content and who are building authority across niches. I disagree with your broad generalization that Latino influencers/bloggers are not transparent about disclosing their relationships with brands that your comment seems to suggest, that is just not the case. I agree that transparency is critical for success and in no way am I advocating any strategy that is not based on transparency. Actually the successful Latino influencer platforms are built on trust, if people don't trust them they would not be successful and have growing/engaged audiences, it is that simple. It is very powerful a thing when trusted influencers embrace brands because they genuinely support the brands they have relationships with not just because of the financial compensation. So I think that brands are wise to continue to innovate how they market to the Latino market and also tap into trusted Latino/a influencer platforms.

  • Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural' by Jose Villa (Engage:Hispanics on 11/06/2014)

    Great article Jose ! agree with your point of view. Most companies are not ready for the complex total market/cross-cultural approach. As you mention they need to take baby steps starting with multicultural first. I also suggest that they test and learn their way to what works for their brands keeping the risk/investment low until they get it right.

  • Why The Future of Advertising Is Cross-Cultural by Jose Villa (Engage:Hispanics on 02/06/2014)

    Great article Jose !, totally agree with your point of view. Cross cultural marketing reflects the reality of our society in which the ethnic minorities are having a profound influence in America which has already changed the mainstream.

  • Innovating Under The Latin Influence by Arturo Nava (Engage:Hispanics on 01/30/2014)

    Thanks Jose appreciate your comments !, agree marketers need to live the culture to truly understand it.

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