Hardeep Bindra (EVP of Ensemble) is a seasoned digital advertising executive leading Collective's creative platform division. He brings deep expertise and knowledge of the online media ecosystem gained through past roles serving as CEO of AdBrite exchange, and VP and Lead for Right Media exchange [Y!]. Prior to Right Media, he served in management roles for Aol, VeriSign, and Telcordia, leading teams and challenging the status quo with innovative thinking and execution. Hardeep is a graduate of the University of Pennsylvania where he received a BA in Economics and Finance.
- IBM Benchmark: Multiple Screens Drive Online Holiday Sales
by
Laurie Sullivan
(Online Media Daily on
11/30/2013)
This is so interesting. Clearly something is working, and as I recently wrote for Wired (http://wrd.cm/1bKnAca), brands are learning to better engage and target their customers. Retailers are now investing in their user data collection to develop and understand behaviors of their customers that take place before, while and after customers are on their site.
This kind of insight into the customer and their shopping activity is really responsible for the huge increase in purchases retailers enjoyed this Thanksgiving/Black Friday/Cyber Monday