Hardeep Bindra
Member since November 2013Contact Hardeep- EVP of Ensemble Collective
- http://www.Collective.com
- Twitter: @CollectiveSays
- New York New York
- 10009 USA
Hardeep Bindra (EVP of Ensemble) is a seasoned digital advertising executive leading Collective's creative platform division. He brings deep expertise and knowledge of the online media ecosystem gained through past roles serving as CEO of AdBrite exchange, and VP and Lead for Right Media exchange [Y!]. Prior to Right Media, he served in management roles for Aol, VeriSign, and Telcordia, leading teams and challenging the status quo with innovative thinking and execution. Hardeep is a graduate of the University of Pennsylvania where he received a BA in Economics and Finance.
Articles by Hardeep All articles by Hardeep
- The New Naughty Or Nice List: How Smarter Ads Shape Intent This Holiday in
Real-Time Daily on
11/11/2013
The Halloween candy is now on clearance and the turkeys are on display. That means one thing: We're at the cusp of holiday shopping season. As my job is to think about targeting messages to the right audiences at the right time, my sleeves are permanently rolled up during this specific period.
Comments by Hardeep All comments by Hardeep
- IBM Benchmark: Multiple Screens Drive Online Holiday Sales
by
Laurie Sullivan
(Online Media Daily on
11/30/2013)
This is so interesting. Clearly something is working, and as I recently wrote for Wired (http://wrd.cm/1bKnAca), brands are learning to better engage and target their customers. Retailers are now investing in their user data collection to develop and understand behaviors of their customers that take place before, while and after customers are on their site. This kind of insight into the customer and their shopping activity is really responsible for the huge increase in purchases retailers enjoyed this Thanksgiving/Black Friday/Cyber Monday
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