Jeff SpornMember since September 2016Contact Jeff
- Senior Vice President, General Manager, Digital Solutions, IXI Solutions Equifax
- McLean Virginia
- 22102 USA
Jeff Sporn leads IXI Services’ digital business, overseeing the development and proliferation of IXI Services digital solutions. He has led the development of a best-in-class database that integrates IXI Services data into the digital ecosystem and allowing it to be used to optimize display advertising targeting. Before transitioning to IXI Services’ digital business, Sporn led IXI’s product management efforts for consumer markets solutions where he developed solutions for use in industries including travel, retail, telecommunications and automotive. Prior to joining IXI Services, Mr. Sporn was Executive Director of Marketing at Verizon where he led the Marketing Analysis / Closed Loop Marketing team. He also previously worked at MCI as Director, eventually leading Product Marketing and Strategy for the Mass Markets business. Mr. Sporn holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.
Articles by Jeff All articles by Jeff
- In Addressable Advertising, What Marketers Don't Know Can Hurt in
Real-Time Daily on
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out rule of data-driven marketing. Because addressable advertising is a powerful advertising approach based on selectively sorting TV audiences in real time, it must rely on the most accurate data available. Marketers have yet to fully grasp what addressable for TV is, and isn't, as well as how segmentation and targeting are only as good as the data that drives them.
- What Marketers Need to Know Before They Onboard in
Programmatic Insider on
Big data is a big deal, both in and outside the advertising world. Conventional wisdom holds that there's unlimited value in data, and marketers are sitting on top of a treasure trove of insights that they didn't even know about. In the online ad space, marketers are being pushed to bring their offline data online so they can improve their targeting and tap into those insights. This is the data marketers use for making real-time bidding decisions, helping them find those offline customers in online auctions.