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Simultaneous events - fighting western fires and honoring Justice Ginsburg - showcase broader trends in out of home media: Milestones and tribulation produce great out-of-home media; digital technology brings immediacy to messaging; myriad RBG-tribute designs were posted nationwide quickly after the announcement of her death; out-of-home creative designers are motivated by milestones and crises.
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, I saw past-as-prologue evidence of the staying power of out-of-home media.
Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in the "Harvard Business Review."
Digital audio provides a powerful platform for engaging audiences with storytelling in one of the most intimate media settings possible.
Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of an omni-screen world will set in and guide marketers.
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