Anna Bager

Articles by Anna All articles by Anna

• Great OOH Creative Born of Crisis, Historic Milestones in Marketing Politics Weekly on 09/25/2020
  

  Simultaneous events - fighting western fires and honoring Justice Ginsburg - showcase broader trends in out of home media: Milestones and tribulation produce great out-of-home media; digital technology brings immediacy to messaging; myriad RBG-tribute designs were posted nationwide quickly after the announcement of her death; out-of-home creative designers are motivated by milestones and crises.

• OOH Awards Showcase Past As Prologue in MediaDailyNews on 05/27/2020
  

  OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, I saw past-as-prologue evidence of the staying power of out-of-home media.

• Advertising As An Anti-Recession Tool in MediaDailyNews on 04/06/2020
  

  Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in the "Harvard Business Review."

• Listen Up: There's a Reason Digital Audio Is Having a Moment in Marketing Insider on 12/03/2018
  

  Digital audio provides a powerful platform for engaging audiences with storytelling in one of the most intimate media settings possible.

• 2013: The Year In Review And A Look Ahead For Mobile in Mobile Marketing Daily on 12/16/2013
  

  Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of an omni-screen world will set in and guide marketers.

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