- Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRa ...
- Intuit Introduces B-to-C Strategy For B-to-B Campaign
MAD, Larissa Faw - Thursday, June 26, 2014
Earlier this year, Intuit and Piston introduced a test campaign that weav ...
- Ex-Media Kitchen Exec Forms Comms Strategy Shop
MAD, Larissa Faw - Thursday, June 26, 2014
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agen ...
- Heluva Good! Finds Its 'High-Value' Target: 'Snacking Socialites'
MAD, Larissa Faw - Wednesday, June 25, 2014
The cheese and dips company will reach them, and others, with i ...
- For Havas, World Cup Is A Unifying Force
MAD, Larissa Faw - Thursday, June 26, 2014
Employees are encouraged to watch the games from anywhere in the wor ...
- Terri & Sandy Who? With Effie Win, They Hope You Have A Better Idea
MAD, Larissa Faw - Tuesday, June 24, 2014
But taking no chances, TTSS launches a campaign to congratulate the oth ...
- Nashville Neighbors: Bohan Lands O'Charley's Account
MAD, Larissa Faw - Tuesday, June 24, 2014
Bohan will handle strategy and creative duties, while incumbent Doner will contin ...
- The Summer of Salsa Love
MAD, Larissa Faw - Tuesday, June 24, 2014
StrawberrFrog creates first advertising campaign for Sabra Salsa. Farmers sing "I'm Goi ...
- Need Help Getting To The Moon? 'YP Can Do That'
MAD, Larissa Faw - Monday, June 23, 2014
The campaign conveys the message that YP can help people do practical ...
- Kendall-Jackson Plays Spin-The-Bottle With Summer Concertgoers
MAD, Larissa Faw - Monday, June 23, 2014
On Sunday, June 22, more than 15,000 guests attending the Alice's Summerthi ...
- FirstMerit Campaign Lauds The 'Blue Shirts' Of Detroit
MAD, Larissa Faw - Friday, June 20, 2014
The campaign supports five local non-profits. Total Outdoor donated the space ...
- It's Plain Yogurt Day, Celebrate With A Peeps Mini
MAD, Larissa Faw - Friday, June 20, 2014
A new campaign positions the marshmallow confection as an everyday treat ...
- Starcom Laces Up Asics Account
MAD, Larissa Faw - Wednesday, June 18, 2014
Starcom will handle Asics' global communications strategy, media planning and buying, ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Pharrell, G-Star Score Grand Prix For Wearable Ocean Garbage
MAD, Larissa Faw - Thursday, June 19, 2014
The eco-conscious celebrity teamed with the clothing company to turn plastic was ...
- Missing Ingredient In Agency-Client Relationships: Trust
MAD, Larissa Faw - Wednesday, June 18, 2014
Although nearly all advertising and marketing executives say the best work com ...
- FCB's Nivea Sun Kid-Tracking App Wins Grand Prix Mobile
MAD, Larissa Faw - Wednesday, June 18, 2014
Nivea wanted to extend its protection messaging to another key concern: Childr ...
- TNT, Mono Anchor 'The Last Ship' In Grand Central Station
MAD, Larissa Faw - Tuesday, June 17, 2014
In the campaign to promote the series TNT and Mono have creat ...
- Ogilvy's Matt Dowshen Jumps To Partners + Napier
MAD, Larissa Faw - Tuesday, June 17, 2014
The move reunites Dowshen, who will serve as managing director at t ...
- Millward Brown Acquires Strategy Shop EffectiveBrands
MAD, Larissa Faw - Tuesday, June 17, 2014
WPP ad-marketing research unit Millward Brown has acquired marketing strategy consulting fi ...
- Lucky Charms Wants To Know What Makes You Lucky
MAD, Larissa Faw - Tuesday, June 17, 2014
The General Mills-owned cereal brand cereal is launching its second annual #LuckyTo ...
- Isopure's 'More Than Muscle' Campaign Can't Help But See Stars
MAD, Larissa Faw - Monday, June 16, 2014
The brand's campaign this year has seen one of its "unknown" bra ...
- Inaugural Lions Health Festival In Cannes Honors Pharma, Health & Wellness Efforts
MAD, Larissa Faw - Monday, June 16, 2014
Among the winning campaigns were "Mind Your Meds," developed for Partnership ...
- Engine Group Gains 'Intelligence'
MAD, Larissa Faw - Monday, June 16, 2014
UK-based communications shop Engine has acquired The Intelligence Group (IG), a millennial-focus ...
- It's Actually Pronounced Triple A
MAD, Larissa Faw - Friday, June 13, 2014
That's the name of the ad new campaign from AAA Mid-Atlantic, develop ...
- Grey Group Joins The 'Circus'
MAD, Larissa Faw - Friday, June 13, 2014
The WPP agency is acquiring a majority stake in Circus Peru, sa ...
- Horizon Media, True[X] Get 'Engaged'
MAD, Larissa Faw - Friday, June 13, 2014
Horizon Media and advertising platform true[X] are partnering to introduce an agen ...
- In-Store Tops Advertising As Influencer Of Father's Day Purchases
MAD, Larissa Faw - Thursday, June 12, 2014
Although only 60% of children celebrate Father's Day, more than two-thirds ...
- New Amsterdam Vodka Celebrates '48 Hours' With Filmmakers
MAD, Larissa Faw - Thursday, June 12, 2014
The new campaign follows the brand's first national TV advertising campaign, center ...
- A Bank Uses Its Ad Campaign To Help Job Seekers
MAD, Larissa Faw - Wednesday, June 11, 2014
Fifth Third Bank and its agency Leo Burnett are using real j ...