- Horizon Media Boosts Multicultural Practice With 2 New Hires
MAD, Larissa Faw - Wednesday, June 11, 2014
Karina Dobarro joins the media agency as vice president, managing director, multicultur ...
- So Long, General Lee: AutoTrader Launches Biggest Campaign Ever With 'Dukes Of Hazzard' Stars
MAD, Larissa Faw - Tuesday, June 10, 2014
Working with its agency, Doner, the online car shopping site, taps t ...
- Data Quality Is Key To Addressable TV Ad Accountability
MAD, Larissa Faw - Tuesday, June 10, 2014
That's according to newly released research from Starcom MediaVest Group, which stress ...
- Industry Vets Put Their Heads Together To Form New Agency
MAD, Larissa Faw - Monday, June 9, 2014
New shop Dallas-based 3Headed Monster will focus on integrating brand storytelling, desi ...
- Publicis Groupe, SMG, P&G, Dove and Cramer-Krasselt Take Top Effie Honors
MAD, Larissa Faw - Monday, June 9, 2014
This year marks the first time that a media agency has topp ...
- Omnicom's Rapp Acquires UK's Haygarth
MAD, Larissa Faw - Friday, June 6, 2014
The deal combines Haygarth's expertise in digital retail shopper and fast-moving consum ...
- Chrysler 'Makes' A Campaign For The 2015 Chrysler 200
MAD, Larissa Faw - Friday, June 6, 2014
With its agency The Richards Group, the car maker is launching ...
- MDC Taps Michael Bassik To Lead Digital And Work With Its PR Group
MAD, Larissa Faw - Thursday, June 5, 2014
Bassik joins the holding company from a CEO position at a Burston-Marstell ...
- Design Bridge Rebrands Hellmann's
MAD, Larissa Faw - Thursday, June 5, 2014
The mayonnaise brand, now over 100 years old is refreshing its lo ...
- Mystic Tan Rebrand Aims To Be Like Starbucks
MAD, Larissa Faw - Wednesday, June 4, 2014
Have it your way, is essentially what the brand is telling i ...
- Jockey Seizes The Day For New Skimmies Campaign
Marketing Daily, Larissa Faw - Wednesday, June 4, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- LG Electronics Seeks Creative Talent
MAD, Larissa Faw - Monday, June 2, 2014
The electronics giant has launched a digital creative competition featuring some ...
- Jockey Seizes The Day For New Skimmies Campaign
MAD, Larissa Faw - Monday, June 2, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- LG Electronics Seeks Creative Talent
Marketing Daily, Larissa Faw - Tuesday, June 3, 2014
Earlier this year, Google launched a contest for an undiscovered digital a ...
- UK Agency Omobono Jumps The Pond To Chicago
MAD, Larissa Faw - Friday, May 30, 2014
The UK-based B-to-B shop is establishing its first U.S. beachhead this summe ...
- Havas, Craftsman Aim To Make Father's Day Sing
MAD, Larissa Faw - Friday, May 30, 2014
And not just at the cash register -- although that's part ...
- Hero Hacker's Talents Showcased In New 'Watch Dogs' Campaign
MAD, Larissa Faw - Thursday, May 29, 2014
The new Ubisoft videogame follows a hacker and his efforts to se ...
- Busy Philipps Wants To Help You Spend A Night In A Tree
MAD, Larissa Faw - Thursday, May 29, 2014
Actress Philipps has signed on to help Banana Boat promote new sunscre ...
- Turtle Wax Launches 'Shiny' New Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Developed by its new agency of record, O'Keefe, Reinhard & Paul (OKRP ...
- Fore! MetLife's New Golf-Themed Ad Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Miami-based advertising agency Crispin Porter + Bogusky developed the ads for MetLif ...
- White Castle Wants To Come Party With You
MAD, Larissa Faw - Wednesday, May 28, 2014
The fast-food chain's ad shop Zimmerman, part of Omnicom, has created ...
- TBWA Acquires Germany's Heimat
MAD, Larissa Faw - Tuesday, May 27, 2014
Heimat co-founder and CEO Matthias von Bechtolsheim will serve as chairman ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...
- 3 Chefs 'Define The Edge' For Wusthof
MAD, Larissa Faw - Friday, May 23, 2014
AOR AgencySacks developed the campaign that features print ads in numerous publicatio ...
- Bravo Spends Its Summer At The Circus
MAD, Larissa Faw - Friday, May 23, 2014
A new campaign features 36 Bravo network stars, as well as ...
- New Campaign Brings Halston + Warhol Together Again
MAD, Larissa Faw - Thursday, May 22, 2014
The campaign from Marc USA promotes a new museum exhibit that showcas ...
- Cars Matter - A Lot, MRY Survey Finds
MAD, Larissa Faw - Thursday, May 22, 2014
Regardless of age, access to a car (90%) trumps helping others (77% ...
- Sweet Dreams: KBS+ Takes Tech Approach For New Simmons Campaign
MAD, Larissa Faw - Wednesday, May 21, 2014
The campaign demonstrates the production mechanics of a new mattress as ...
- JetSuite Campaign Says To Fly Smart
MAD, Larissa Faw - Wednesday, May 21, 2014
JetSuite developed creative in-house, then worked with LA-based The Press Cabinet f ...
- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...