- Tecate Gets Awareness Boost From Mayweather-Pacquiao Fight Sponsorship
MAD, Larissa Faw - Friday, May 1, 2015
Tecate's sponsorship of the mega-hyped boxing match taking place Saturday already appea ...
- Horizon Media Kick-Starts Dunes Of Dreams
MAD, Larissa Faw - Friday, May 1, 2015
The new program is designed to encourage the agency's employees to thi ...
- MDC Partners Stock Takes Another Dive
MAD, Larissa Faw - Friday, May 1, 2015
At the closing bell Friday, MDC shares traded on the NASDAQ exchan ...
- Marc USA 'Makes A Wish' For Airline Miles
MAD, Larissa Faw - Thursday, April 30, 2015
Marc USA created an integrated campaign for Give Wishes Wings, including ...
- Purpose Leads Charge For Climate Change Campaign
MAD, Larissa Faw - Thursday, April 30, 2015
The #ClimateChangeIsReal initiative - launched on Earth Day - has already reach ...
- SapientNitro's the community Downs Beam's Tequila Digital Account
MAD, Larissa Faw - Thursday, April 30, 2015
The multicultural agency formerly known as La Communidad is expanding its relationsh ...
- Maggie Smith Jumps From Arnold To Toth + Co
MAD, Larissa Faw - Wednesday, April 29, 2015
In this new position, Smith is responsible for all client partnerships ...
- Trading Technologies Taps VSA Partners For Digital AOR Duties
MAD, Larissa Faw - Wednesday, April 29, 2015
After a branding refresh Trading Technologies is now turning to VSA Partne ...
- R2integrated Acquires Make Me Social
MAD, Larissa Faw - Wednesday, April 29, 2015
Make Me Social will fold into the r2i brand and name, a ...
- Investigations Looking At MDC Partners' Potential Financial Wrongdoing Multiply
MAD, Larissa Faw - Wednesday, April 29, 2015
Numerous law firms, including Pomerantz LLP, The Rosen Law Firm, Johnson &am ...
- Miles Nadal's Big 2014 Payday
MAD, Larissa Faw - Tuesday, April 28, 2015
Sure, he's paying back some $8.6 million in inappropriately expensed items th ...
- MDC Partners Stock Plunges After SEC Investigation Disclosure
MAD, Larissa Faw - Tuesday, April 28, 2015
The stock fell 27.8% from its previous close ($27.98) on Monday, wh ...
- Horizon Media Lands New Analytics Chief Rick Watrall
MAD, Larissa Faw - Tuesday, April 28, 2015
Watrall will lead the agency's advanced marketing analytics team tasked with gleani ...
- Ad Agency Brunner Launches Consultancy BHiveLab
MAD, Larissa Faw - Tuesday, April 28, 2015
In addition to the new consulting practice, BHiveLab offers incubator and marketi ...
- Jennifer Hohman Is KBS' New Global CMO
MAD, Larissa Faw - Tuesday, April 28, 2015
Hohman spent more than 20 years at IPG including stints as E ...
- Sta-Bil Repositions Brand With New Campaign From Marc USA
MAD, Larissa Faw - Monday, April 27, 2015
The new campaign, from Marc USA features images of powerful animals ...
- MDC CEO Nadal On The Hook For $8.6 Million Improperly Reimbursed Expenses As Company's Net Loss Widens
MAD, Larissa Faw - Monday, April 27, 2015
The company's Q1 revenue growth (7.4% organic upswing) was overshadowed by t ...
- Immortology Relaunches Web Site To Dispel Common Marketing Misconceptions
MAD, Larissa Faw - Monday, April 27, 2015
This week the agency relaunches its Web site to focus on dispelli ...
- BIZ DEV: Lindt Confirms Horizon As Its New AOR In The U.S.
Accounts on the Move, Larissa Faw - Friday, April 24, 2015
Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effecti ...
- Level Studios Sets up Shop In San Fran, Led By Michael Phillips
MAD, Larissa Faw - Friday, April 24, 2015
The new office underscores the heightened importance the Publicis-owned agency is placi ...
- Apple's New Watch Takes A Licking In New Horizon Media Survey
MAD, Larissa Faw - Friday, April 24, 2015
Nearly two in three people age 18-65 (62%) say they have ...
- Havas Acquires Paris-Based Events Organizer EGC & Associes
MAD, Larissa Faw - Thursday, April 23, 2015
This deal opens up a new field of general-interest events for Hava ...
- P&G Expects To Save $500 Million Through Agency Cutbacks
MAD, Larissa Faw - Thursday, April 23, 2015
Non-media ad spend is one of the consumer-goods giant's most significant opportuniti ...
- CNN's Surprising New Captive Audience - Republicans!
MAD, Larissa Faw - Thursday, April 23, 2015
The 2016 elections are just a year and a half away, b ...
- REVOLVING DOOR: SMG Canada Names Alexandra Panousis CEO
People on the Move, Larissa Faw - Thursday, April 23, 2015
Starcom MediaVest Group (SMG) Canada has a new leader. The Publicis-owned agen ...
- 22Squared Laces Up U.S. Mizuno Account
MAD, Larissa Faw - Wednesday, April 22, 2015
The selection came after a review in which the incumbent, McKinney, d ...
- Issue For Brands: More Americans Say 'Meh' To Earth Day
MAD, Larissa Faw - Wednesday, April 22, 2015
Celebrated on April 22 since 1970, the day appears to be losi ...
- Californians Act And Think Greener Than Other Americans
MAD, Larissa Faw - Wednesday, April 22, 2015
That's according to the latest DDB Life Style Study. More than o ...
- Hickey Freeman Undergoes Spring Refresh With Help From Toth + Co.
MAD, Larissa Faw - Tuesday, April 21, 2015
Hickey Freeman and ad agency Toth + Co are introducing new brandi ...
- Healthcare Exec Draws 'FreshBlood' With New Creative Shop
MAD, Larissa Faw - Tuesday, April 21, 2015
Aimed at biopharma, medical device developers, digital health pioneers and health ca ...