Ran Sarig

Articles by Ran All articles by Ran

• You Can Practice Real-Time Marketing With The Lights On in Real-Time Daily on 01/20/2014
  

  What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl less than a month away, I'm sure many agencies have been asked to create Oreo-like campaigns. But Oreo's famous Super Bowl tweet last year is not real-time marketing (although it was a brilliant marketing execution).

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• Datorama Closes Funding, Will Enhance Cross-Channel Attribution by Laurie Sullivan (Online Media Daily on 07/31/2013)
  

  Bill, thanks for your question. We already can include outdoor and digital out of home in our solution or any other marketing data. You'd just need to integrated your out of home data through our Dynamic Landing Zone.

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