Catherine Magoffin

Articles by Catherine All articles by Catherine

• Spring Cleaning Time For Email Marketers in Email Insider on 03/12/2015
  

  Before the summer craziness hits, take the time to review and clean up key email marketing areas that may have accumulated some crust and dust over the winter holidays. Let's get started!

• The 2015 'Rock Your Data' Challenge in Email Insider on 12/04/2014
  

  While most marketers completely get the notion of big data, most of the marketing teams I've spoken with over the past year realize they are not putting this data to use in ways that improve the customer experience, drive conversion and achieve their marketing goals. So why aren't more marketers rocking their data? Well, it can be a difficult and daunting process. As 2015 approaches, many of us will be challenging ourselves to hit the gym, eat fewer bonbons and generally become the better version of ourselves. Let's also use the new year as a chance to challenge ourselves on the data front. Read on for six immediate ways to rock your data in 2015:

• Proximity Marketing Coming Soon To Store Near You in Email Insider on 08/14/2014
  

  In the spirit of #ThrowbackThursday, let's take a moment to enjoy Roberta Flack's "The Closer I Get To You." It's a very hummable tune, even if you're not much of a singer. And her words are incredibly pertinent for the retail marketer today. "The closer I get to you, the more you make me see" lends itself to our world of retail stores, with close range beacons beaming content to consumers as they shop.

• The Lifecycle Marketing Butterfly Effect in Email Insider on 07/17/2014
  

  If you are not familiar with The Butterfly Effect, it is the "sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state." At this point you may be asking, so what does digital email lifecycle marketing have to do with butterflies? Well, if you think about your consumer lifecycle marketing initiatives, there's a lot of cause and effect at play. One little flutter of a marketing miss or a bad consumer experience can set into motion a digital downward spiral of engagement rates across channels.

• Boost Performance With Paid, Owned, Earned Media Integration  in Email Insider on 06/19/2014
  

  When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining, aligning and refining opportunities across paid, owned and earned media. Viewing the marketing mix from this vantage point can help to break down silos and focus marketers on a more integrated, customer-centric approach. Let's take a closer look at this trifecta, and how email figures into it:

• Crush Your Post-Summer Marketing Push in Email Insider on 06/06/2014
  

  It's tough to believe Memorial Day has come and gone. And, in just a few weeks, we'll be at day 182 of the year -- halfway through 2014 already! That's only another month away from August and the ramp up to back-to-school and holiday seasons. Yes, time is flying fast, and the best marketing brains in the business may be getting distracted with visions of summer fun right about now. So, before you kick up your heels in a hammock, double-check your marketing plan and ask yourself: Are we ready to maximize our plans during the post-summer marketing push? If the answer is an absolute yes, go directly to the beach or pool. If, however, you have any questions related to optimizing your programs for the busy season, read on.

• Put Some Happy In That Inbox! in Email Insider on 04/24/2014
  

  In case you haven't noticed, happiness is having a major moment. Cropping up all around us are very happy, catchy tunes, special DIY projects, major research projects and more, all in the name of happy. In my opinion, any theme with this much traction should be taken as a cue for marketers. In fact, happy birthday and anniversary messages are known to drive stronger than average engagement, and are often successfully used as opportunities to build loyalty and drive action. So let's get this party started and explore how to get happy in the inbox!

• Customer Data And The Power Of Now in Email Insider on 03/27/2014
  

  If a fly on the wall of most marketing departments took notes, it would know there is a massive amount of data out there. It would also know that, of all the data that's available, not much of it is being put into action. During the past few years I've heard many of the biggest brands express the same lament: We have a lot of data we're not even using, so do we really need more? The answer is yes, with the caveat that you need it to be the right kind of data. And the right kind of data means fresh and immediately actionable. You need it NOW and you need to use it VERY SOON.

• Meeting The Challenge Of Today's One-Eyed, Flying Consumers in Email Insider on 02/13/2014
  

  Today, the true challenge for marketers is driving engagement and conversion across every imaginable variety of consumer, including the one-eyed, flying shopper. The common theme with consumers is that they're incredibly distracted, moving fast and looking for a clear, very personal, present-tense value proposition to inspire action. As one of these distracted, on-the-go consumers, I can share personal examples of one-eyed, flying conversions.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.