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Amie Reardon

Member since December 2013Contact Amie

Amie Reardon is the Marketing Manager for Punchbowl, the leading celebrations site for moms. She writes about marketing to moms on the Punchbowl Trends Blog and you can find her on Twitter @PunchbowlTrends.

Articles by Amie All articles by Amie

  • Content Marketing And The Modern Mom in Engage:Moms on 04/18/2014

    We all know that today's mom is always connected, puts her family first, and expects only the best from her favorite brands. But why does this matter to content marketers? These "household CEOs" represent over a trillion dollars in household spending per year. Marketers who truly understand this audience can leverage great content to build loyalty and influence purchases.

  • Use Emotion To Strike A Chord in Engage:Moms on 03/21/2014

    Wouldn't a brand be delighted to receive this kind of response to their product? "I saw it and I just had to have it." "My family would be so much happier with it in our home!" "I felt much safer after we bought one."

  • Rock-Solid Ways Brands Can Connect in Engage:Moms on 02/21/2014

    It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online advertising to TV commercials and beyond. To stand out, brands must fine-tune their messaging to resonate with what moms truly value.

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