- The Risks Of Operating Without Marketing Leadership
Marketing Insider, Michael Baer - Monday, August 5, 2024
Among the dangers of avoiding marketing oversight: inconsistent messaging and confusion. ...
- How To Know If You Need A CMO
Marketing Insider, Michael Baer - Thursday, July 11, 2024
For one: Every good marketer at your company leaves. And no o ...
- Hey, Startups: That's Not Agility, But Lack Of Strategic Focus
Marketing Insider, Michael Baer - Wednesday, May 8, 2024
A "try-anything-and-see-what-sticks" approach to targeting and sales is guaranteed to waste tim ...
- Looking For Growth? Start With Your Current Customers
Marketing Insider, Michael Baer - Tuesday, April 30, 2024
Learn from their actions and preferences to create useful personas, journey map ...
- Looking For Growth? Start With Your Current Customers
Marketing Insider, Michael Baer - Thursday, March 7, 2024
Learn from their actions and preferences to create useful personas, journey map ...
- Stop Doing The Same Thing And Expecting A Different Result
Marketing Insider, Michael Baer - Monday, December 4, 2023
Are you ready to make next year less like "same $%@!, differe ...
- Why Marketing Shouldn't Wait: A Fundamental Aspect Of Every Stage
Marketing Insider, Michael Baer - Tuesday, September 26, 2023
What does marketing entail for an early-stage company? One factor: identifying t ...
- Focus On Your MVA: Minimum Viable AUDIENCE
Marketing Insider, Michael Baer - Monday, May 8, 2023
Identify the best target for your product who can help you beg ...
- Data-Rich, But Insight-Poor
Marketing Insider, Michael Baer - Wednesday, March 1, 2023
Here are some tips on how to pivot your data approach towa ...
- Start With 'Who,' Rather Than 'Why'
Marketing Insider, Michael Baer - Thursday, December 8, 2022
Focusing first on "who" makes sure your "why" isn't just about yo ...
- Calling Your Content 'Thought Leadership' Doesn't Make It So
Marketing Insider, Michael Baer - Tuesday, September 27, 2022
Thought leadership goes beyond in its ability to provide a greater sen ...
- Define Your Ideal Customer -- Or Be Magnetic To No One
Marketing Insider, Michael Baer - Thursday, September 1, 2022
If your business is for everybody, then it's likely to have ...
- Stop Making Content Only YOU Care About
Marketing Insider, Michael Baer - Wednesday, July 6, 2022
Three steps to make your content plan more engaging to your consu ...
- Marketing Is A System
Marketing Insider, Michael Baer - Monday, May 16, 2022
When marketing is working as a system, its disparate parts work ...
- The Purpose Of Purpose
Marketing Insider, Michael Baer - Monday, April 4, 2022
After widespread growth of the practice of creating a purpose-based brand, it ...
- What is Marketing? Connective Tissue
Marketing Insider, Michael Baer - Monday, March 14, 2022
Great marketing is the connective tissue between all of your projects, product ...
- Do Less --- So You Can Do More
Marketing Insider, Michael Baer - Monday, February 28, 2022
Most teams don't have the bandwidth to do everything they want ...
- Are Your Strategy And Execution Out Of Balance?
Marketing Insider, Michael Baer - Thursday, February 3, 2022
When marketing teams feel so busy that they don't have time ...
- The Risks Of Being Too Data-Driven
Marketing Insider, Michael Baer - Monday, December 20, 2021
For example, data overload can paralyze some organizations, slowing down decision-making a ...
- Marketing Is A Story
Marketing Insider, Michael Baer - Monday, October 18, 2021
Your overarching brand strategy is a story, and needs to make sen ...
- 'Eureka!' Is Just A Starting Point
Marketing Insider, Michael Baer - Monday, September 13, 2021
In most cases, especially in marketing and business, it's after your mome ...
- TV In 'Lockdown Family' Households, And Implications For Media Brands
Television News Daily, Michael Baer - Friday, April 17, 2020
TV is playing various roles for households in lockdown, from entertainer ...
- Lockdown TV Viewing: From 'Me' To 'We'
Digital News Daily, Michael Baer - Friday, April 3, 2020
As nationwide quarantines took hold in March, an interesting and clear shi ...
- Lessons From 2008 Recession: No Quick Return To Normal For Affluent Market
Marketing Insider, Michael Baer - Tuesday, March 24, 2020
Among the biggest reason why: Economic anxieties are likely to persist f ...
- Affluent Outlook: Finding Clouds In A Silver Lining
Marketing Insider, Michael Baer - Monday, February 24, 2020
While 63% of total Affluents said 2019 was a good year f ...
- Podcasts Are The New Black, With Many Shades Of Grey Within
Marketing Insider, Michael Baer - Wednesday, January 22, 2020
While podcasts are hot, understanding the important differences across listeners can ma ...
- How Authentic Influence Is Earned
Marketing Insider, Michael Baer - Tuesday, March 5, 2019
Influence can only be earned from the ground up, via high catego ...
- 2019 Affluent Outlook: What A Difference A Year Makes
Marketing Insider, Michael Baer - Friday, February 15, 2019
Overall, economic storm clouds appeared in late Q4 '18 and clearly provid ...
- The Yin-Yang Of Luxury As Marketing Opportunity
Marketing Insider, Michael Baer - Monday, February 11, 2019
Luxury is a feeling, but many consumers have mixed emotions of enjoyme ...
- Affluent Millennial Men: The Grooming Paradox
Marketing Insider, Michael Baer - Wednesday, August 15, 2018
These men clearly see the value in grooming. But old-fashioned attitudes regardi ...
