Jim YuMember since March 2014Contact Jim
I am co-founder and CEO of BrightEdge, the essential platform for search social and content marketing. I have in-depth expertise in SEO practices and developing and marketing on-demand Big Data software platforms for advanced digital marketers. Prior to BrightEdge, I led the platform products team at Salesforce that delivered the industry's first cloud computing platform. My experience includes working with leading brands such as Salesforce, Marriott and Microsoft and on BrightEdge partnerships with Adobe, Facebook and Twitter. I hold an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Articles by Jim All articles by Jim
- Making The Most Of Search, Business Insights This Holiday Season in
Search & Performance Marketing Daily on
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's control.
- How Retail Content Can Meet Mobile Demand in
Mobile Marketing Daily on
A massive opportunity exists for mobile retailers to engage customers and drive revenue with content, but many are still missing the mobile mark. Instead of getting stuck in a cycle of guesswork, modern mobile marketers must have a laser focus on optimizing the mobile experience and understanding demand at an in-depth level.
- Content Marketing Lessons From Sochi in
Marketing Daily on
At the Winter Games, we saw a clear shift from marketing to storytelling as brands strove to inspire fans rather than inundate them with blatant marketing messages.