Jim Yu
Member since March 2014Contact Jim- CEO BrightEdge
- http://www.brightedge.com/
- LinkedIn: http://www.linkedin.com/in/jimyu1
- Twitter: @jimyu
- San Mateo California
- 94404 USA
I am co-founder and CEO of BrightEdge, the essential platform for search social and content marketing. I have in-depth expertise in SEO practices and developing and marketing on-demand Big Data software platforms for advanced digital marketers. Prior to BrightEdge, I led the platform products team at Salesforce that delivered the industry's first cloud computing platform. My experience includes working with leading brands such as Salesforce, Marriott and Microsoft and on BrightEdge partnerships with Adobe, Facebook and Twitter. I hold an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Articles by Jim All articles by Jim
- Building On Business Intelligence: Instantaneous And Autonomous SEO in
Search & Performance Marketing Daily on
01/24/2022
Consumer expectations are constantly changing, and the demand for real-time information, reaction, and transactions is rising as time is becoming a scarce commodity.
- The Expansion Of SEO Into All Business Areas in
Search & Performance Marketing Daily on
12/22/2021
SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
- The Three Key Drivers Of SEO Success in 2022 in
Search & Performance Marketing Daily on
11/19/2021
Search, content and digital marketers as well as website owners and IT developers will need to unite in their quest for customer-centricity. How can you do this in 2022?
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO in
Search & Performance Marketing Daily on
10/20/2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- Search And The CMO: How To Elevate And Evangelize SEO Success in
Search & Performance Marketing Daily on
09/28/2021
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us a near real-time view into the rapidly changing wants and needs of customers.
- Knowing Why, Where, And How To Turn Search Rank To Revenue in
Search & Performance Marketing Daily on
08/25/2021
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
- How SEO Will Drive Holiday Marketing Success In 2021 in
Search & Performance Marketing Daily on
07/20/2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew a staggering 45.2% YoY to over $201 billion. Gains in spending continued through January, with total retail sales up 9.2% and online sales up 62.1% YoY.
- How Digital Evolution Is Driving Demand For Search Intelligence in
Search & Performance Marketing Daily on
06/29/2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights.
- 5 Search Trends That Are Here To Stay in
Search & Performance Marketing Daily on
05/20/2021
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of these trends are here to stay.
- How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends in
Search & Performance Marketing Daily on
04/28/2021
Although COVID-19 cases are dropping in many states, life isn't back to normal just yet.
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