Dan Ackerman
Member since October 2014Contact Dan- Head of Programmatic Television AOL Platforms
- Twitter: @dackerman_media
- New York New York
- 10003 USA
Dan currently leads AOL Platforms' programmatic television business, an innovative new business group within the company working on applying the principles of data-driven automation to simplify and streamline the TV and video advertising industries. Prior to joining AOL Platforms, Dan led ad strategy and innovation for CBS Local Media, developing new ad products, content and revenue partnerships for TV and online. He has also held senior leadership roles at TV ad technology company WideOrbit and video ad tech company Jivox. Dan is a graduate of the University of Maryland at College Park with a degree in communications and is currently based out of the company's San Mateo offices.
Articles by Dan All articles by Dan
- Could Ad Blocking Really Dampen Democracy? in
Around the Net in Real-Time on
11/20/2015
- How Data Will Do To TV What the Internet Did To Computing in
Metrics Insider on
10/23/2014
TV advertising has lagged behind cutting-edge advancements in digital and social media, but that's quickly changing. And data is the driver behind the oncoming shift in television. The question is, what does this all mean for today's TV networks, MVPDs and advertisers? Here are a few lessons we can draw from the transformations brought by the Internet
- Automation in TV: Finding Diamonds in the Rough in
Real-Time Daily on
04/10/2014
Havas Media's head of research, Joe Abruzzo, recently posted a really great analysis of broadcast and cable audiences. In it, he puts a new spin on the value of first-run programming in primetime television in relation to reruns that air across cable networks:
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