Wolf Allisat SVP International at Ensighten
Member since April 2014Contact Wolf Allisat- Senior Vice President Ensighten
- London
- SE13LS GBR
As Ensighten’s Senior Vice President of International, Wolf is responsible for driving the company’s expansion strategy in key global markets across all channels. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries. He most recently served as Chief Revenue Officer for TagMan, prior to its acquisition by Ensighten in March 2014. Before that, Allisat held the position of Executive Vice President for international markets at ComScore, overseeing their international expansion strategy in the EMEA region; and also served as Vice President & General Manager, EMEA at Omniture (acquired by Adobe Systems.) During his six-year tenure Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees. A frequent speaker at industry conferences, Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany.
Articles by Wolf Allisat All articles by Wolf Allisat
- A Programmatic Future Needs Attribution As Its Trailblazer in
MAD London on
12/12/2014
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements affect which people in which ways.
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency in
MAD London on
10/29/2014
Where does the rise of RTB and programmatic leave the marketer? Well, it should see us focussing on learning from new data as we remodel services to be far more transparent to clients.
- Personalisation: The Delicate Balance Between Intrusion And Relevance in
Online Media Daily Europe on
08/27/2014
The advent of the Millennial consumer is a huge contributing factor to this now-expected level of personalisation, which includes tailored messages that reflect previous purchases or interests.
- Agile Marketing Designed For A Mobile World in
Online Media Daily Europe on
07/15/2014
For marketers to be truly agile, they need to be able to change mobile tags on the fly. This happens, only when brand marketers have the confidence to employ an agile mentality and embrace the technologies which enable them to do so.
- As Cannes Goes Digital ... in
Online Media Daily Europe on
06/16/2014
Cannes was once a showcase for creative agencies but the proliferation of ad tech vendors at Cannes in recent years speaks volumes about the direction in which the industry is now moving.
- The Future Of Marketing Data in
Online Media Daily Europe on
04/28/2014
So when did M&A get cool? If 2013-14 has been the year of the strategic, future-facing acquisition, there have definitely been more than just the Oculus Rift acquisition to paint this type of picture.
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