Articles by Charles All articles by Charles
- Why The Black Press Is Key To A 2024 Campaign Victory in
Marketing Politics Weekly on
04/01/2024
President Biden wouldn't have won the 2020 presidential election without the Black vote. Four years later, if Biden wants to defeat Donald Trump again, he needs the Black vote more than ever.
- Are You Really Supporting Diverse Suppliers? in
Planning & Buying Insider on
03/01/2024
Here are three questions to ask your suppliers to see if they're the real deal or pretending to be diverse-owned and just white-labeling another company's technology.
- How to Keep Your DSP Honest in
Programmatic Insider on
08/25/2014
Using a demand-side platform is a great way to buy ad impressions because DSPs simplify the buying process for marketers and their clients. Unfortunately, many DSPs give you access to supply partners and publishers that are often less than trustworthy. If you're not careful, in the worst-case scenario, you could end up with a DSP that makes its money through hidden fees, slow queries per second, high-latency pixel firing, and impression fraud by way of shady SSPs and publishers. Thankfully, there are ways to protect against unsavory DSPs, SSPs, and publishers.
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